Q-Commerce & E-Commerce Performance Marketing Manager

Parag Milk Foods Ltd. stands tall as a leading entity in the FMCG sector since 1992. The Company has become synonymous with quality and reliability. We offer internationally acknowledged products across 31 countries under renowned brand names such as Gowardhan, Go, Pride of Cows and Avvatar. We take pride in offering a wide array of dairy products that cater to the varied tastes and preferences of consumers, ensuring satisfaction at every sip and bite.

Key Responsibilities :

1) Q-Commerce Platform Marketing (Primary Focus) : -

Strategize and execute Sponsored Listings, PCA, Display Banners, and In-App Visibility across Zepto, Blinkit, and Swiggy Instamart.

Deep-dive into FC-level visibility performance, optimizing by SKU, pack, and city.

Work closely with KAMs and platform POCs to align sales triggers with live supply and PO windows.

Lead festive event amplification (e.g. Zepto Diwali Utsav, Blinkit Ghee Fest) and stock-push based performance campaigns.

Monitor and improve share-of-shelf and category leadership positions (e.g. No.2 Cheese, No.1 Ghee) through media levers.

2) E-Commerce Campaign Management (Secondary Focus) : -

Manage AMS (Amazon Ads), Flipkart PLA / PCA, and BigBasket display campaigns with SKU-level focus.

Plan and execute campaigns around primary sales goals, NPD launches, and MRP transitions.

Optimize ads for key growth packs (e.g. 1L Ghee pouch, 200g Paneer, 4-Cheese 200g) across high-potential markets.

Align with platform category managers on price-offs, promo triggers, and conversion budgets.

3) Performance Monitoring & Optimization : -

Own end-to-end dashboards for CPC, CTR, ROAS, SOV, CPA, with daily monitoring.

Continuously test creative assets, targeting strategies, and budgets for real-time optimization.

Share actionable insights with KAMs, brand team, and regional managers on campaign effectiveness.

Analyze impact of spends on offtake movement and supply-led sale spikes.

4) Budgeting & ROI Management : -

Allocate budgets monthly by platform, pack priority, and region – ensuring maximum visibility during PO-based push windows.

Track and report ROI platform-wise (Q-Com vs. E-Com) and optimize underperforming spends.

Ensure tight link between campaign timing and product availability / forecast planning.

5) Collaboration & Execution Discipline : -

Coordinate with Sales / KAM / SCM teams to align visibility windows with stock availability and PO cycles.

Work with the content & brand team to produce asset-ready creatives aligned to platform specs.

Engage external agencies (if any) to deliver high-quality creatives and media execution on time.

Key Skills Required :

Deep understanding of Q-Com and E-Com digital buying models (PLA, Sponsored Ads, AMS, PCA).

Hands-on experience in performance dashboards, bid optimization, budget pacing, GA4, and attribution models.

Category thinking – understands seasonality, pack priorities, and dairy FMCG urgency.

Strong cross-functional coordination with brand, SCM, and sales teams.

Agility, responsiveness, and accountability in a high-paced execution-led environment.

Regards,

HR Team.