Manager - Performance Marketing

Were looking for a Performance Marketing Manager with 6 - 8 years of hands-on experience in strategizing, planning, and executing paid marketing campaigns across digital channels.

The ideal candidate should have a proven track record in driving performance-led growth in the FMCG or D2C space, with a deep understanding of platforms like Meta, Google, and other eCommerce and Qcom ad networks.

This person will work cross-functionally with creative and product teams, bringing analytical rigor, media planning expertise, and a strong creative eye to build high-impact campaigns.

Key Responsibilities :

• Strategize & Execute Paid Campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and eCommerce platforms (Amazon, Flipkart, etc.
• Lead media planning, budgeting, and performance forecasting across platforms.
• Identify the right mix of channels and optimize campaign performance based on CAC, ROAS, CTR, CVR, and other key metrics.
• Partner with the creative team to develop impactful ad creatives, landing pages, and messaging that converts.
• Monitor and analyze daily / weekly campaign performance, generate reports, and identify opportunities for improvement.
• Conduct experimentation and A / B testing across audiences, creatives, bidding strategies, and funnels.
• Stay updated with the latest platform trends, beta features, and algorithm changes.
• Coordinate with sales, product, and retention teams to ensure aligned marketing objectives.
• Lead or manage agencies, freelancers, or internal team members where applicable.

Required Skills & Experience

Good to Have :

(ref : iimjobs.com)