Performance Marketing Manager

Create & execute a performance marketing strategy & execute the plan by understanding the markets & audience behavior of the respective geographies. Understanding budgets & ROAS to plan for the months spent & expected revenues. Identify and test new channels to continually look at ways to grow the brand's funnel

• Creating and executing a strong performance marketing strategy (Google ads & Facebook ads) & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback, & present results.
• Develop and oversee overall performance marketing strategy
• Create and manage Google Ad campaigns. (SEM)
• Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
• Regularly review and optimize all advertising campaigns for positive ROAS
• Manage paid listings on third-party websites and media partners
• Manage Google Analytics to track and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A / B tests, user testing / feedback to improve conversion rates across the brands’ digital channels and assets.

Key Skills and Qualifications :