D2C Manager

Key Responsibilities :

Revenue & Growth Ownership :   Own monthly GMV, AOV, and CVR metrics for the plan. Execute strategies to improve topline and profitability.

Website Optimization :   Lead UI / UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.

Promotions & Campaigns :   Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.  Analytics & Reporting  : Use Shopify analytics, and heatmaps to identify drop-offs,performance bottlenecks, and improvement opportunities.

Tech & Ops Coordination :   Liaise with logistics, customer service, and product ops toensure frictionless customer experience from discovery to delivery.

On-Site Merchandising :   Manage product visibility, content refreshes, categoryperformance, and upsell / cross-sell strategies.

Growth Marketing Support :   Coordinate closely with the performance marketing teamto align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences.

Retention & CRM :   Drive post-purchase engagement, reviews, loyalty, and repeatorders via email / SMS automations and personalised nudges (via platforms likeKlaviyo, WebEngage, etc.)

You re a Great Fit If You Have :

• 3-5 years of D2C experience in a consumer brand (home, lifestyle, cookware preferred)
• Deep familiarity with Shopify and tools like Hotjar, Klaviyo, etc.
• A strong sense of aesthetics and experience with UI / UX improvement projects.
• A / B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychology.
• Cross-functional experience working with marketing, design, tech, and supply chain.
• Strong copy and content instincts bonus if you can brief creatives as well aswrite / edit them.

Skills Required

Crm, cro management , Performance Management