Area Sales Executive (MT & GT) - Chennai

Job Description

Key responsibility - Area Sales Executive (Modern trade and General Trade)

• Build Infrastructure of Distributors, align Key Customers of Bangalore and formulate strategy for long Term Business association.
• To drive profitability and deliver on the Revenue and Share parameters.
• Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy
• Appoint new MT and GT outlets, prepare the Modern Trade sales strategy & growth plans in line with business strategy
• Responsible for achieving planned sales by Modern Trade and Distributors
• Resolve Distributors trade issues, complaints and operational matters
• Work closely with Distributors in achieving company's objective and vision.
• Develop and implement comprehensive brand strategies to position the products effectively in the market
• Conduct thorough market research to understand consumer behavior, market trends, and competitive landscape
• Plan and execute successful product launches, including pre-launch preparations and post-launch evaluations
• Develop and implement trade marketing strategies to support Modern trade and drive in-store sales
• Manage relationships with key MT and GT partners, ensuring effective execution of promotional activities and merchandising.

Job Family Group

What are we looking for

What can you expect from Mars

Skills Required

Market Research, Trade Marketing, Sales Management, Customer Management, Modern Trade