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Area Sales Officer

Area Sales Officer

ConfidentialChennai, India
7 days ago
Job description

Job Title : Area Sales Officer

Department : Marketing / Sales

Location : Chennai, Tamil Nadu

Reporting To : HO (Head Office)

Role Description : An Area Sales Officer is responsible for executing on-ground marketing activities, driving brand visibility, lead generation, and supporting sales teams through promotional campaigns and local partnerships . The role requires a dynamic individual who can manage the sales and marketing of allotted retail franchise stores, oversee field operations, engage with customers, and represent the brand effectively in assigned territories.

Key Responsibilities :

  • Plan and execute on-ground marketing campaigns, product promotions, and brand activations.
  • Conduct field visits to identify potential customer segments, distributors, or franchise leads.
  • Coordinate with sales and business development teams to align marketing efforts with sales goals.
  • Develop and maintain relationships with local partners, vendors, and community organizations for event collaborations.
  • Manage distribution of marketing materials such as flyers, banners, posters, and merchandise.
  • Track and report on campaign performance, customer engagement, and competitor activities.
  • Conduct market research to understand consumer behavior, pricing, and competitor trends.
  • Support store launches, franchise events, and health camps.
  • Ensure brand guidelines are maintained in all marketing activities.
  • Collect and analyze feedback from customers to improve local marketing strategies.

Requirements :

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 1–3 years of experience in field marketing, sales, or brand promotion (Fresher with strong communication skills can also apply).
  • Strong communication, negotiation, and presentation skills.
  • Ability to work independently and manage multiple field activities.
  • Willingness to travel extensively within the assigned territory with their own travel source, i.e. self-owned vehicle.
  • Proficiency in MS Office and basic reporting tools.
  • Fluency in local language, Hindi, and English.
  • Compensation and Benefits :

  • Competitive salary with attractive incentives and performance bonuses
  • Growth opportunities within the organization
  • Training and development support
  • Position in common :

  • Field Marketing Executive
  • Territory Marketing Officer
  • Brand Activation Officer
  • Area Marketing Executive
  • Skills Required

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