Head of Marketing- Events & IP

About the Role :

Condé Nast India is looking for a strategic and detail-oriented Head of Marketing – IPs & Special Projects to lead the planning and execution of amplification strategies across its flagship IPs and high-impact special initiatives. This role sits at the intersection of creativity, planning, and performance, and requires a strong understanding of the luxury landscape, audience segmentation, and multichannel marketing.

Key Responsibilities :

Integrated Marketing Strategy :

Develop and lead end-to-end offline and digital marketing plans for marquee IPs (Vogue, GQ, AD, CNT) and bespoke special projects—with a focus on reach, impact, and luxury alignment.

Targeted Communication & Amplification :

Build efficient communication strategies in collaboration with ad ops, content, and distribution teams to ensure campaigns reach the right audiences across paid, owned, and earned platforms.

Influencer & Creator-Led Marketing :

Identify and engage credible luxury influencers and creators to amplify IPs across social and experiential platforms, ensuring relevance and authenticity.

Campaign Efficiency & Reporting :

Drive measurable outcomes through structured marketing calendars, KPI tracking, and performance-based optimizations.

Cross-Functional Collaboration :

Partner with editorial, brand solutions, creative, digital, and external agency teams to bring marketing strategies to life across formats and touchpoints.

Luxury Insight & Market Understanding :

Use market intelligence and luxury consumer insights to inform positioning, messaging, and targeting across campaigns.

AI-Enhanced Productivity :

Demonstrate openness to using AI-based tools for improving workflows, content generation, targeting strategies, and campaign reporting.

Asset Creation Oversight :

Guide the creation of compelling communication assets—from decks and media creatives to newsletters and social campaigns—with a strong brand lens.

Skills & Experience :

8–12 years of experience in marketing, ideally in luxury media, premium brands, or high-end digital environments.

Proven experience in integrated marketing across offline events, digital platforms, influencer marketing, and content-driven campaigns.

Excellent written and spoken communication skills.

Deep understanding of audience segmentation, paid media strategy, and brand amplification.

Experience collaborating with ad ops, performance marketing, and editorial teams.

Strong aesthetic sensibility with an appreciation for luxury culture, fashion, travel, and design.

Comfortable using AI-based tools to enhance efficiency and creativity in marketing workflows.

Data-driven mindset with comfort working across dashboards, performance tools, and reporting formats.

Ideal Candidate :

You are a structured marketer with a flair for storytelling, a passion for luxury, and a keen sense of how to amplify ideas across offline and online platforms. You are collaborative, articulate, and ready to use technology—including AI—to enhance output and precision. You thrive in a dynamic, creative environment and are excited to shape the voice of some of India’s most iconic media IPs.