EXPECTED END RESULTS
MAJOR ACTIVITIES
Retail & Wholesale Volumes
- Enquiry Management- Enquiry Generation, Test Drive, Home Visits
- Lead management of Cardekho / LMS and Product Websites
- Managing retail at dealerships
- Enhancing retails through corporate / fleet business
- Target Setting and Monitoring
- Promotion- ATL / BTL Management.
- Dealer Stock Management- Managing Aging of inventory
- Order forecasting
- Inventory Funding Management of dealerships
- Co-ordination and liasioning with Financers for Retail and WS funding
- Recommendation of parties for Network Expansion in open area
SSI Score
Implementation of Nissan Sales Standards at dealershipsImplementation of processes for customer satisfactionCRM intervention at dealershipsCustomer Concern Resolution and managing escalationsRoot cause analysis for complaints and continuous improvementInstitutional & Corporate Sales
To tap potential in Top 50 Corporates in the regionTo identify customers for bulk deals in the regionTo identify Top 20 fleet operators in the region and ensure regular business from themTo ensure adequate manpower in each dealership for corporate businessATL / BTL activities for enquiry generationSOP Compliance
Implementation of Nissan Standards on infrastructure, Test Drive Cars, Manpower availability and grooming, Sales ProcessesGap identification and continuous improvementDMS Implementation
Usage and monitoring of DMSEnsuring timely submission of enquiries, booking and retails in the systemAllied Business
Ensuring 90% + inhouse Insurance penetration by dealerEnsuring 60% + inhouse finance penetration by dealerEnsuring min accessory sales of Rs 6000 / per new car salesEnsuring min Extended warranty penetration of 60% of new car salesTo initiate NIC business at all dealership to ensure that they are exchange ready. Min exchange penetration to be 20%%trained Sales People at dealerships
Identification of training needs of dealership employeesContinuous improvement through download of training bulletins, class room training, role plays and hand holdingManpower Adequacy and Retention managementMin. 80% trained manpower at all timesTo keep a check on attrition below 20%Dealer Working Capital
Liasoning with financers to enable required working capital for dealershipsKeep a check on working capital availability and diversion of funds in to other businessesEnsuring check on capital erosion due to business losses and ensuring profitability of dealershipDealer Satisfaction Index
Managing dealer expectations on business developmentManaging dealer profitabilityEnsuring timely redressal of dealer concernTimely dealer claim settlementGurugram Haryana India
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Skills Required
Enquiry Management, Lead Management