Responsibilities
- Plan and execute digital marketing campaigns across all the paid channels like
google adwords, facebook, instagram, amazon ads etc
Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for differentvertical of business
Ahead of the curve execution on ever-evolving advertisement product suite, basedon channels as mentioned earlier
Monitor and analyze campaign performance data, identify trends, and makerecommendations for optimization.
Work with the team to create relevant reports and presentations to share regularcampaign performance updates with the key stakeholders
Design, conceptualize & co-ordinate with the creative team to bring out campaignsbased on solid consumer & business insights
Understanding user behavior and performing root-cause analysis of changes in datatrends to identify corrections or propose desirable enhancements in product & across
different marketing channels
Designing experiments to establish attribution of high reach and impact channels likeprogrammatic, Youtube etc and evaluating them through relevant KPIs
Conducting multivariate testing across marketing channels to assess the impact ofadvertising spends on the key business metrics
Qualifications
Deep interest and discipline in learning the skills required to excel in the roleInherent interest in how the internet works & user trends on internet consumptionGood with numbers; analytical skills involving a data-driven approach toproblem-solving
Proficiency in ms excel is a great add-onA knack for content, copy, and creative areas is a definite plusExperience : 3+ years