Campaign Manager - Performance Marketing - B2C Product Firm

Description :

Role & Responsibilities :

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads and Meta Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads and Meta Ads (Facebook / Instagram), and a meticulous approach to campaign management.

Key Responsibilities :

• Campaign Setup and Management : Create and manage Google Ads and Meta Ads campaigns across Search, Display, UAC, Facebook, and Instagram.
• Performance Optimization : Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI across both Google and Meta platforms.
• Reporting & Analytics : Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders, using Google Ads Manager, Meta Ads Manager, and analytics tools.
• A / B Testing : Conduct A / B tests on ad copy, creatives, and landing pages to enhance campaign performance on both Google and Meta channels.
• Technical Troubleshooting : Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals across both ad platforms.
• Collaboration : Work closely with product and design teams to ensure campaign success, ensuring creative assets meet platform-specific best practices.
• Competitor Research : Periodically monitor and evaluate competitor best practices on Google and Meta platforms to stay ahead and grow market share.
• Automation : Utilize Google Scripts, Meta rules / automations, and platform tools to automate repetitive tasks and optimize campaign management.
• Industry Trends : Stay ahead in the constantly evolving digital marketing landscape with a focus on Google Ads and Meta Ads innovations and policy updates.

Ideal Bachelors degree in Marketing, Advertising, Computer Science, Statistics, or a related field.

Experience : 24 years of experience in digital ad operations with a focus on Google Ads and Meta Ads (Facebook / Instagram Ads Proficiency in Google Ads, Meta Ads Manager (Facebook Business Manager), Google Ads Editor, Tag Manager, Google Analytics.

Perks, Benefits and Work Culture :

(ref : iimjobs.com)