Assistant Manager - Performance Marketing

Job Title : Assistant Manager – Performance Marketing

Location : Bengaluru

Experience : 2–4 years

Industry Preference : Financial Services / Fintech / BFSI / E-commerce

Department : Marketing

Key Responsibilities

• Campaign Management

 Plan, execute, and optimize performance campaigns across Google Ads

(Search, Display, UAC), Meta Ads

 Manage end-to-end paid media budgets and ensure positive ROI across all

channels.

 Collaborate with creative and product teams to design ad creatives and landing

pages that improve conversion rates.

 Track and analyze campaign performance metrics (CTR, CVR, CPA, ROAS,

LTV).

 Implement A / B testing for ad copies, creatives, and landing pages.

 Use tools like Google Analytics, Firebase, and MMPs (AppsFlyer / Adjust) to

assess campaign attribution and user behavior.

 Create daily, weekly and monthly dashboards to track spend, performance, and

ROI.

 Present campaign learnings, insights, and optimization recommendations to

management.

 Do user and market research on new product lines, competitor analyses etc

 Work closely with internal stakeholders including product, design, and analytics

teams

Key Requirements

 Education : Bachelor's degree in Marketing, Business, or related field.

 Experience : 2–4 years in digital or performance marketing.

 Industry Preference : Fintech, NBFCs, Banking, or financial products (loans,

credit cards, credit score, insurance).

 Hands-on Expertise

 Strong analytical and problem-solving skills.

 Ability to handle large campaign budgets and deliver on performance KPIs.

 Excellent communication and project management skills.

Skills Required

Google Ads, Branch, Excel