About the Role
We’re looking for a results-driven Performance Marketing Expert to join our growth team. If you have hands-on experience in managing Meta (Facebook) Ads and creative strategy, a strong understanding of data-driven optimization, and love collaborating with design teams to make ads perform better this role is for you.
The Charter for this Role Will Include :
- Creating, managing, and optimising Meta Ads campaigns (App install, lead generation, conversions).
- Collaborating with creative and content teams to develop high-performing ad copies, video scripts, and visual concepts.
- Monitoring campaign performance, analysing metrics, and optimising to improve ROI and reduce CAC.
- Running A / B tests for creatives, hooks, and landing pages to identify what works.
- Using data analytics and reporting tools to track performance metrics, identify insights, and drive optimisation decisions.
- Staying updated with Meta algorithm changes, ad trends, and new creative formats.
Ideal Persona Would :
Hold a bachelor’s / master's degree in any field from a reputed university.Bring 2 –3 years of hands-on experience managing Meta / Facebook Ads for B2C brands, ideally with budgets above 50 Lakhs / month.Be skilled in Meta Ads Manager , Google Analytics, and Excel (Pivot Tables, VLOOKUP, etc.).Have experience working with creative teams - writing scripts, defining hooks, and aligning messaging with campaign goals.Be data-driven with a strong sense of creative intuition and problem-solving.Leverage AI tools (like ChatGPT, Perplexity, or Midjourney) to improve ad ideas, research, and visual direction.Understand the basics of SEO, conversion funnels, and landing page optimization.
Your move ! : )
Having a busy week? - Simply apply hereWant to skip the queue? - Take out a few mins and write a standout email to us at mahika.gowda@leapfinance.com