Area Sales Executive – HORECA (Chennai)

About Us :

Goeld Frozen Foods, part of the Goel Group, offers premium 100% vegetarian frozen foods across Indian and International categories. With an uncompromised focus on quality, innovation, and customer satisfaction, we are rapidly expanding across India and abroad.

Job Summary :

We are seeking a dynamic and results-driven Area Sales Executive to grow our HORECA business in Chennai. The ideal candidate will have strong experience in B2B sales within the food service industry, excellent market knowledge, and the ability to build and maintain strong relationships with chefs, purchase managers, and business owners.

Key Responsibilities :

Develop and execute strategies to increase sales volume and market share in the HORECA segment (hotels, restaurants, caterers, cafes, QSRs, etc.).

Identify and onboard new HORECA customers while maintaining strong relationships with existing clients.

Conduct regular sales visits, product presentations, and sampling sessions to promote the Goeld product range.

Understand customer needs and propose customized product solutions.

Achieve monthly, quarterly, and annual sales targets as assigned.

Coordinate with the supply chain and operations team to ensure timely product deliveries and customer satisfaction.

Collect market intelligence regarding competitors, pricing, and customer preferences.

Participate in food exhibitions, events, and promotional activities as needed.

Provide accurate sales forecasts, reports, and feedback to the immediate manager.

Ensure adherence to company policies, processes.

Qualifications and Requirements :

Bachelor’s degree in Business Administration, Hospitality, or a related field preferred

3–6 years of experience in HORECA sales (preferably in frozen foods, dairy, processed foods, or related FMCG categories).

Good network of contacts within the Chennai HORECA market is highly preferred.

Strong communication, negotiation, and interpersonal skills.

Self-motivated, target-driven, and able to work independently.

Proficient in MS Office.

Willingness to travel locally within Chennai and surrounding areas.

Application Instructions :

Interested candidates are invited to submit their updated resume through Indeed or email it directly to