Flipspaces - Assistant General Manager / Deputy General Manager - Strategic Marketing

Key Responsibilities

1. Marketing Operations and Performance Management

• Full-Cycle Campaign Management : Oversee and execute Lead Generation efforts across legacy Online Marketing channels.
• Agency & Vendor Management : Lead the day-to-day management of marketing agencies, negotiating contracts and establishing smooth, efficient initial workflows and processes.
• Platform & Efficiency Optimization : Leverage deep expertise in platforms like Google Ads, LinkedIn and Meta Ads to ensure high-performance, high-efficiency campaigns, focusing on continuous reduction in Cost Per Lead (CPL) while meeting Pre Login / Login targets.
• Web & Technical Support : Serve as the technical liaison for website development, communicating requirements to developers in precise, actionable terms to streamline implementation.
• Manage and resolve issues related to Google Services (e.g., Tag Manager etc.), leveraging SEO / technical certifications and experience.

2. Strategic Data Management

• Lead Complex Data Initiatives : Take primary ownership of high-stakes, time-sensitive data preparation, reconciliation, and analysis for crucial financial data combined with Marketing Data.
• Ensure Data Integrity : Independently manage and reconcile multiple, often mismatched, data sets from various sources (e.g., Online Marketing sources, offline marketing sources), leveraging advanced expertise in Excel / Google Sheets to guarantee accuracy and reliability for executive reporting.
• Reporting & Analytics : Manage data infrastructure, reporting, and analysis requirements for both Marketing and Sales teams, including regular business reviews and performance evaluations.

3. High-Impact Communication & Content

• Operational Agility : Experience with website CMS to be able to directly update urgent website content when required by operational necessity - demonstrating complete ownership of your domain.

4. Team Leadership, Engagement & Sales Enablement

• People & Process Management : Oversee the team's tasks, deliverables, and targets (Login / Pre Login). Implement effective Process Management and Change Management strategies to adapt to planned and spontaneous operational changes.
• Team Stability & Motivation : Maintain a stable, engaged, and high-performing team.
• Sales Support : Act as a critical support function for the Sales team, including stepping up to manage and convert early-stage leads.

Required Skills and Qualifications (Hard Skills) :

• Data & Analytics Mastery : Advanced expertise in Microsoft Excel and Google Sheets is non-negotiable, specifically for complex data mapping, reconciliation, and large-scale manipulation.
• Digital Marketing Technical Acumen : Proven, hands-on experience and deep understanding of Google Ads, Meta Ads (Facebook / Instagram), and SEO fundamentals. Knowledge of Google Tag Manager and general Google Services administration.
• Technical Communication : Ability to translate business requirements directly into clear, actionable development tasks.
• Marketing & Sales Tech : Experience managing funnels, tracking systems, and generating reports for both Marketing and Sales teams.

Soft Skills and Core Competencies

• Competency Description- Extreme Ownership A proven ability to take primary responsibility for critical, cross-functional tasks and deliver results, regardless of the task.
• Resilience and Adaptability - Demonstrated capacity to perform and deliver high-quality work under immense pressure, tight deadlines.
• Change Management - Exceptional ability to manage and implement constant, unpredictable changes while maintaining team stability and high performance.
• Process Optimization - A proactive mindset to identify, propose, and implement improvements to existing workflows and inter-team processes.
• Team Leadership and Motivation - A track record of creating a strong, motivated team culture that results in low-to-zero attrition and continued high performance despite increasing demands.
• Communication and Negotiation- Strong verbal, written, and presentation skills. Proven ability to negotiate favorable terms with vendors / platforms.

Education and Experience

• 5+ years of progressive experience in a Marketing Operations (both Digital Marketing and Legacy Marketing), and / or Strategic Enablement role, ideally within a high-growth startup or technology environment.
• A strong portfolio of past work demonstrating ability to manage complex data projects and create professional executive-level presentations is highly preferred.

(ref : iimjobs.com)