General Manager -Product & Marketing

Context / Scope of the position on various dimensions :

• Market Complexity- The Starbucks brand was launched in the country 10 years back. The caf market is highly competitive with large, organized players on one end and multiple boutique stores on the other. There are large domestic players, as well as the other MNC brands.
• Leadership Responsibilities - Will report to chief Operating Officer. Will require to work extensively with other functions and teams. Would need to have below skills :
• Fly at different altitudes : You will move seamlessly from a high-level strategic discussion about marketing and category to a meeting about inventory levels, pricing details, store displays. Ability to zoom in to finer details and zoom out to the overall strategic themes would be critical.
• Solve complex problems : You will identify gaps in knowledge, draw out themes in insights, and develop and execute a phased action plan by distilling and prioritizing ideas into executable tactics.
• Think creatively : Innovation, understanding of latest and ever-changing consumer trends would be critical to grow the brand.
• Think on your feet : You will thrive in a dynamic environment, willing and able to respond to the critical issue of the day while also keeping your eye on the horizon, anticipating and planning for the future.
• Drive a diverse team : You will be a leader, of multiple sub teams ranging from the Product team to the brand team to the Local store marketing team; thereby ensuring best synergies are drawn out towards the common objective.
• Cross-Functional Collaboration - Internal and external agencies

Internal :

• Actively collaborate with other members from Product & Marketing and other functions to conceptualize and implement all rounded marketing and category approach. Working with Retail Operations, Finance, Supply Chain, Technology, Business Development, Digital Customer Experience team and Partner resources team would be critical.

External :

• Actively collaborate with event, media, and creative agencies to implement strategic marketing initiatives.

Qualifications

• MBA (Specialization In Marketing) with 6 / 7 years of experience either in agencies or in brand marketing (consumer facing company)
• MBA from tier 1 institute preferred.
• Industry preference : FMCG / Consumer Goods / Retail

Required Knowledge, Skills and Abilities

• Ability to think strategically.
• Strong analytical mindset.
• Strong grip on latest consumer trends. Good understanding of how social media runs.
• Media buying and evaluation skills.
• Robust product management skills.
• Must be able to work in a matrix environment, able to collaborate cross functionally, and be a strong team player.
• Should be brilliant in execution.
• Multiple projects handling
• Ability to communicate clearly and concisely, both verbally and in writing
• Ability to work both independently and as part of a team.
• Strong organizational and problem-solving abilities.
• Functions effectively with ambiguity

Skills Required

Analytical Thinking, Trend Analysis, Product Management, Strategic Marketing, Consumer Insights