AI CERTs - Manager - Digital Marketing

Gandhinagar

Reports To : Head of Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.

• Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.
• Plan and manage marketing efforts tied to certification product launches through ATPs.
• Develop and manage the Marketing Development Funds (MDF) program : create frameworks, drive joint planning, and track effectiveness and ROI.
• Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.
• Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.
• Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.
• Maintain and grow a digital resource hub with co-branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.

Basic Qualifications :

Preferred Qualifications :

(ref : iimjobs.com)