Digital Marketing Manager - Demand

We are hiring a candidate who will be responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand’s online presence by working on various marketing campaigns.

Key Responsibilities :

• Planning and executing digital marketing campaigns, including but not limited to) web, SEO, SEM, email, social media, marketing automation and display advertising.
• Driving SQLs for a service vertical and work closely with sales team for closing deals
• Building and maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs)
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Brainstorming new and creative growth strategies
• Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experience,.
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrumenting conversion points and optimizing user funnels
• Driving collaborations for business growth
• Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
• Lead a team of digital marketing and lead genetation executives to achieve monthly and quarterly goals

Skills :

Education, Expertise & Experience