Manager, Digital Marketing
Ahmedabad UniversityAhmedabad, Gujarat, India1 day ago
Job descriptionPlan, run, and optimise paid campaigns across Google Ad, Meta, and Programmatic ads using Google DV 360. Ensure cost-effective lead generation and strong campaign ROI. Hands-on experience with CRM Tools Track campaign performance, analyse outcomes, and present actionable insights . Oversee website content quality, structure, and user experience. Manage SEO initiatives, including keyword strategy, on-page and off-page optimisation, to improve search rankings and organic reach. Collaborate with internal teams and vendors for website updates and enhancements. Develop social media content plans that enhance engagement and brand presence. Manage platforms and their performances across , Instagram, Facebook, YouTube, X, Threads and Google Business Profile. Monitor trends and adapt strategies to strengthen digital positioning. Use Google Analytics and platform insights to measure the performance and effectiveness of digital activities. Use AI-driven tools to monitor analytics and report generation. Generate periodic dashboards and reports for leadership visibility and decision-making. Work closely with communications, design, and academic teams for integrated campaign execution. Liaise with external digital and creative agencies where required. Bachelor’s degree in marketing, Communications, Business, or related field. 10–12 years of relevant experience in digital marketing, preferably in the education / services sectors. Hands-on expertise in Google Ads, Meta Ads Manager, Ads and Google Analytics (GA4). Strong understanding of SEO strategies and tools. Proven ability to plan and execute multi-channel digital campaigns. Excellent communication, analytical thinking, and stakeholder management skills. Creative mindset with strong attention to detail. Ability to thrive in a fast-paced and dynamic environment. Proactive, self-driven, and result-oriented.
Role Summary :
The Digital Marketing Manager will lead the University’s digital presence and outreach efforts with a strong focus on performance marketing, SEO, social media, and overall digital brand strategy. The role requires a data-driven professional who can plan, execute, and optimise digital campaigns to enhance brand visibility, engagement, and lead generation aligned with institutional objectives.
About us
Ahmedabad University is a private, non-profit University that offers students a liberal education with a focus on research-driven and project-based learning.
Key Responsibilities
1. Digital Strategy & Planning
- Develop and execute a comprehensive digital marketing strategy in alignment with the University’s brand and communication goals.
- Identify audience segments and design targeted digital outreach programmes.
2. Performance Marketing and CRM
3. Website, SEO & AI
4. Social Media Management
5. Analytics & Reporting
6. Collaboration & Coordination
Required Skills & Experience
Desired Attributes
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Digital Marketing Manager • Ahmedabad, Gujarat, India
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