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AI CERTs - Partner Marketing Manager - Growth & Training - Digital Capabilities Channel

AI CERTs - Partner Marketing Manager - Growth & Training - Digital Capabilities Channel

AI CERTs - IndiaGandhinagar, India
7 days ago
Job description

Job Title : Partner Marketing Manager - Growth & Training (Digital Capabilities Channel)

Department : Partner Marketing

Location : Gandhinagar

Reports To : Head of Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.

  • Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.
  • Plan and manage marketing efforts tied to certification product launches through ATPs.
  • Develop and manage the Marketing Development Funds (MDF) program : create frameworks, drive joint planning, and track effectiveness and ROI.
  • Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.
  • Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.
  • Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.
  • Maintain and grow a digital resource hub with co-branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.

Basic Qualifications

  • 6+ years of experience in marketing roles (excluding internships)
  • Experience building, executing, and scaling cross-functional programs or campaigns from concept to execution
  • Experience using data and metrics to evaluate performance and inform optimization
  • Experience in partner / channel marketing and go-to-market strategy development
  • Preferred Qualifications

  • Proven ability to use customer research and performance data to shape campaigns and improve partner success
  • Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)
  • Background in B2B / B2C technology marketing, certification or training services, or SaaS products
  • Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams
  • Industry : Education

    Employment Type : Full-time

    (ref : iimjobs.com)

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    Growth Marketing Manager • Gandhinagar, India

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