Manager - Digital Marketing

Position : Senior Performance Marketing Manager.

Experience : 8-12 Years.

Key Responsibilities.

• Develop, implement, and optimize paid search (SEM) and paid social (Meta / Facebook Ads) strategies for eCommerce clients.
• Manage and oversee large-scale ad campaigns, ensuring measurable ROI and performance growth.
• Collaborate with account managers, creative teams, and analytics teams to deliver end-to-end campaign execution.
• Analyze campaign performance and prepare weekly / monthly reports with actionable insights.
• Identify cross-sell and up-sell opportunities for clients and contribute to overall account growth.
• Train, mentor, and manage a digital marketing team; provide guidance on best practices and performance improvement.
• Stay updated with industry trends, platform updates, and competitive strategies.
• Work closely with clients (primarily USA-based) to understand their goals, propose strategies, and drive results.
• Requirements.
• 5+ years of hands-on experience in Digital Marketing with a strong focus on SEM (Google Ads, Bing Ads) and Meta (Facebook / Instagram Ads).
• Proven experience managing eCommerce projects (mandatory).
• Strong track record of working with USA clients.
• Ability to manage and optimize campaigns with significant monthly spends ($50K+ preferred).
• Demonstrated success in achieving measurable ROI from paid campaigns.
• Experience in SEO is a plus (not mandatory).
• Excellent analytical, communication, and leadership skills.
• Prior experience in managing a team of digital marketing specialists.

(ref : iimjobs.com)