BXI Technologies - Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to join our growing marketing team. The role requires a mix of creativity and analytical skills to manage SEO, social media, content marketing, paid campaigns, and email campaigns, while working closely with developers on WordPress website updates.

Key Responsibilities :

• Plan and execute SEO strategies (on-page / off-page, keyword research, link building).
• Manage all social media platforms (LinkedIn, Instagram, Facebook, Twitter) with engaging content.
• Create and schedule posts, newsletters, and campaigns using Canva and marketing tools.
• Write video scripts for IT services and support in creative asset development.
• Execute and optimize paid campaigns (LinkedIn Ads, Meta Ads, Google Ads) for ROI-driven results.
• Track, analyze, and report on marketing performance using Google Analytics & Search Console.
• Collaborate with WordPress developers to implement content and website Master's or Bachelor's degree in Marketing, Digital Media, or related field.
• 4-7 years of experience in digital marketing.
• Hands-on knowledge of SEO tools, social media scheduling tools, and email marketing platforms.
• Proven skills in Canva design, WordPress collaboration, and paid ad management.
• Excellent written and verbal communication skills.
• Digital Marketing Certification from a reputed institution (preferred).

(ref : iimjobs.com)