Marketing & Branding (D2C) I Associate I CO-founder I CMO

Role Description

At Cannabie, we are looking for a driven and creative Growth & Marketing Associate — someone who's hands-on, resourceful, and excited to shape the brand voice of a frontier sustainable streetwear fashion startup. This role is for people who want to work across D2C marketing, growth, and community — not just content. You'll be the go-to person for all things marketing and play a key role in how the world sees us, how users find us, and how customers trust us. This role will shape Cannabie brand positioning, lead our social and community presence, and manage the creative output across content, design, and campaigns. You'll be responsible for building a strong, relatable brand identity while ensuring consistent storytelling across all touchpoints.

You'll manage our Social Media Marketing (SMM) executive and collaborate closely with the content and design teams to deliver high-quality, engaging, and impactful work.

Company Description

Cannabie Lifestyles is an award-winning emerging hemp-based start-up in India, recognized by the Symbiosis Business Technology Incubator & JIIF Mumbai. Our mission is to create sustainable and ethical products that make a positive impact on both the planet and its people. We focus on providing high-quality, natural, and eco-friendly products that contribute to a better future. Join our team in Mumbai and be part of our mission to bring positive change to the world.

Qualifications

• 3–6 years of experience in brand marketing, content marketing, or social media leadership roles (preferably D2C, fashion, wellness, or lifestyle brands).
• Strong understanding of brand storytelling, content strategy, and social media ecosystems.
• Creative thinker with the ability to translate ideas into campaigns that drive engagement.
• Hands-on experience with social media platforms, community management, and influencer collaborations.
• Ability to manage and mentor a small team (SMM, content, design).
• Analytical mindset – able to measure creative effectiveness and optimize accordingly.
• Excellent communication, project management, and organizational skills.

Why Join Cannbaie

This is a partnership + investment opportunity, not a job — a chance to build something iconic, from the inside out.

Skills Required

Project Management, Content Marketing, Brand Marketing, community management, Content Strategy