Associate Manager - Performance Marketing - B2C EdTech

Role & Responsibilities :

We are looking for a data-driven, results-oriented Associate Manager - Performance Marketing to join our Growth team. You will be responsible for designing and executing lead generation campaigns across digital platforms, with a specific focus on lead capture through web-based lead forms - with no app download required.

Key Responsibilities :

• Plan, execute, and optimize paid media campaigns (Google, Meta, etc.) focused on lead generation via lead forms (not app installs).
• Develop and manage funnel strategies for high-intent lead capture with optimal CAC (Cost per Acquisition).
• Run A / B tests on creatives, landing pages, and form flows to maximize conversion rates.
• Coordinate with creative, content, and tech teams to build and improve high-converting lead capture assets.
• Track, analyze, and report campaign performance metrics to drive continuous improvement.
• Identify new opportunities and trends in performance marketing to scale lead acquisition.

Ideal Candidate :

Exposure to CPL (Cost per Lead) optimization.

Familiarity with regional language campaigns (a plus, not mandatory

(ref : iimjobs.com)