Senior Executive / Assistant Manager - Ad Operations, Ultra

Designation : Assistant Manager / Manager

Office Location : Gurgaon

Position Description : We are looking for a strategic and data-driven person to spearhead ad operations for Ultra Prism, our AI-powered ad optimization platform designed for Walled Garden ecosystems (Meta, Google, TikTok, etc.). As an Assistant Manager / Senior Executive – Ad Operations, you will play a pivotal role in optimizing performance marketing campaigns, leveraging AI-driven automation, and scaling our ad operations to drive higher ROAS, lower CAC, and improved conversions.

This role demands a deep understanding of biddable media, programmatic advertising, AI-driven campaign automation, and Martech innovations. You will be at the forefront of ad tech evolution, collaborating with cross-functional teams to integrate cutting-edge AI solutions into campaign execution

Primary Responsibilities :

• Ad Operations & Strategy
• Optimize large-scale ad campaigns across Meta, Google, and other walled gardens to maximize efficiency, conversion rates, and revenue.
• Implement AI-powered automation and predictive analytics to optimize audience targeting, creative ad delivery, and budget allocation.
• Leverage Ultra AI Engine to improve audience segmentation, bid strategies, and dynamic creative optimization.
• Drive cross-channel optimization to ensure holistic campaign performance across multiple platforms.
• Utilize mDMP (marketing data management platform) insights to build high-intent audience cohorts.
• AI-Powered Product Innovation & Automation
• Identify feature gaps in existing ad platforms and propose solutions to enhance efficiency and scalability.
• Work on predictive analytics, creative AI automation, and dynamic budget allocation to improve campaign success.
• Drive real-time optimization strategies powered by Ultra AI to reduce manual interventions and improve decision-making.
• Strategy & Cross-functional Collaboration
• Act as a key stakeholder between ad ops, product, sales, and clients to align business objectives.
• Train and mentor teams on advanced campaign strategies, automation and performance optimization.
• Drive strategic client pitches, audits, and consultation to improve adoption and revenue.

Required Skills :

About Affle :

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle India successfully completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE : 542752 & NSE : AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others.

For more details : www.affle.com

About BU (Ultra) :

Access deals, coupons, and walled gardens based user acquisition on a single platform to offer bottom-funnel optimization across multiple inventory sources.

For more details, please visit : https : / / www.ultraplatform.io /

Skills Required

attribution modeling , Google Ads, audience segmentation, Google Analytics, Predictive Analytics, Performance Marketing