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Lead – Ad Operations (Branding)

Lead – Ad Operations (Branding)

Xapads MediaNoida, Uttar Pradesh, India
1 day ago
Job description

About Xapads Media

Xapads Media is a 20-year-old global adtech company with in-house award-winning platforms like  Xaprio (DSP), Unwire (CTV), Xerxes (Mobile Performance), and Helix (Supply Platform).  With offices across 9 countries, we empower brands and agencies through data-driven, transparent, and innovative programmatic solutions across Display, Video, CTV, and Mobile.

Role Overview :

The  Lead – Ad Operations (Branding)  is a strategic role responsible for overseeing all branding campaign executions across  Display, Video, CTV, Native, In-App, and Rewarded Video  formats. Campaigns are executed through  Managed Services, Xaprio DSP (our proprietary platform), and Deal Desk.

This role requires a blend of operational leadership, technical understanding, and strategic thinking to ensure flawless campaign delivery, infrastructure improvement, and team performance across global markets.

Key Responsibilities :

  • Lead the  Branding Operations team  managing Display, Video, CTV, Native, In-App, and Rewarded Video campaigns.
  • Ensure timely setup, optimization, and delivery across Managed Services, Xaprio DSP, and Deal Desk.
  • Collaborate with  Client Servicing  and  Sales  teams to convert briefs into executable campaigns and measurable outcomes.
  • Work with  Product and Tech  teams to improve campaign infrastructure, workflow automation, and delivery systems.
  • Take  complete ownership  of delivery, quality, revenues, and P&L for the Branding vertical.
  • Manage deal activations and pacing across  The Trade Desk (TTD)  and  DV360  - expertise with both is mandatory.
  • Ensure adherence to  brand safety, viewability, and fraud protection  using tools like  IAS, MOAT, Pixalate, and Human.
  • Drive innovation by adopting new ad formats, contextual capabilities, and data-driven optimization methods.
  • Build, mentor, and grow a  high-performance operations team  aligned with business and client goals.
  • Work closely with the Marketing team to help promote Xapads’ branding offerings through case studies and success stories.

Requirements

  • 7–9 years  of experience in Programmatic or Digital Advertising Operations (Branding vertical).
  • Proven expertise in  Display, Video, CTV, Native, and In-App  campaign management.
  • Proven expertise in  Deals setup, management, and optimization across TTD, DV360, Amazon DSP,  and similar platforms.
  • Strong understanding of  Programmatic Guaranteed (PG), PMP, and Open Exchange delivery models.
  • Knowledge of adtech ecosystem - DSPs, SSPs, Deal IDs, and measurement tools.
  • Proficiency in campaign pacing, optimization, bid log analysis, and troubleshooting.
  • Experience working with global markets -  US, UK, Russia / CIS, MENA, SEA, APAC, LATAM.
  • Strong communication and leadership skills; proven ability to manage teams and cross-functional coordination.
  • Analytical mindset with focus on data accuracy, performance, and process hygiene.
  • What We Offer

  • Opportunity to lead  Branding Operations  for one of India’s most awarded adtech companies.
  • Work across  Xaprio DSP, Deal Desk,  and other proprietary platforms.
  • Exposure to  global markets and top-tier agencies and brands.
  • A culture that  values innovation, accountability, and collaboration.
  • HOW TO APPLY

    To apply for this position, send an email to our careers mailbox (careers@xapads.com). In the email make sure to include your resume and any additional information you would feel relevant for this role.

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    Operation • Noida, Uttar Pradesh, India

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