Job Title : Ad Operations Manager
Location : Sector 48, Gurgaon
Work from Office : 5 days a week
About the Role : We're looking for a sharp, detail-obsessed Ad Operations Manager who will take the wheel of our website's ad inventory and drive revenue growth through efficient ad delivery, yield optimization and smart inventory management.
Key Responsibilities :
Ad Inventory Management :
- Oversee ad trafficking, implementation, and management in Google Ad Manager
- Maintain accurate inventory forecasting and availability
- Create and manage ad units, placements, targeting rules, and creative sets
Campaign Execution & Optimization :
Traffic monitoring, and troubleshooting direct-sold ad campaigns to ensure flawless deliveryMaximize revenue from programmatic sources (Open Auction, PMP, Preferred Deals)Collaborate with ad sales, product, and content teams to ensure campaign requirements are metRevenue & Performance Optimization :
Monitor performance KPIs (fill rate, eCPM, viewability, CTRs) and make real-time optimizationsIdentify and implement new monetization opportunities (e.g., lazy loading, ad refresh, new formats)Run A / B tests to continuously improve yield and user experienceTech & Tooling :
Maintain clean, scalable GAM setups, and stay updated with new featuresCoordinate with dev / product teams on ad-related integrations (e.g., header bidding, site changes)Collaborate with SSPs, DSPs, and other ad tech partners to troubleshoot and optimizeReporting & Documentation :
Generate weekly / monthly reports on ad revenue, inventory utilization, and campaign performanceMaintain documentation of ad setup and campaign execution processesWhat We're Looking For
5-8 years' experience in ad operations, preferably for a publisher or content-led platformStrong command of Google Ad Manager (GAM) — both direct and programmatic setupsHands-on experience with SSPs like Google AdSense, AdX, OpenX, Index Exchange, etc.Solid understanding of programmatic ecosystem (header bidding, PMP, deals, etc.)Analytical mindset with the ability to interpret data and act on itDetail-oriented and organized, you live for pixel-perfect executionSkills Required
PMP deals, Programmatic ecosystem, Header bidding, Google Ad Manager