Mall Manager
Nyati GroupPune, Maharashtra, India4 days ago
Job descriptionPlan and execute ATL, BTL, and digital campaigns including festive promotions, brand activations, influencer collaborations, and cross-promotions. Work closely with creative agencies, media partners, and event vendors. Analyze campaign performance and generate ROI-based reports. Bring in Campaigns, Ips, Events to the mall with commercial strategic outlook. Create and maintain multi-channel customer touchpoints (e.g., events, feedback systems, loyalty programs, social media, kiosks). Implement programs to elevate the in-mall customer journey, including ambience, signage, and promotional visibility. Champion customer data capture and analytics to drive personalization and retention efforts. Drive mall’s digital presence through content strategy, SEO / SEM, social media, email marketing, and mobile apps. Oversee execution of digital campaigns with measurable KPIs – engagement, reach, conversions, etc. Coordinate with retail partners for joint promotions, co-branded events, and footfall-to-sales conversion strategies. Share periodic footfall data, campaign plans, and insights with tenants to ensure alignment and buy-in. Establish and enforce standard operating procedures (SOPs) for event planning, approvals, execution, and documentation. Manage and track marketing budgets, ensuring adherence to allocated spends. Generate regular reports on campaign effectiveness, SOH movement, tenant performance, and customer feedback. Generate, Monitor manage all the brandings SOP and guidelines within the mall and Enthral. Monthly and Quarterly Footfall Growth (%) Campaign ROI and Cost per Footfall Improvement in SOH (Sales per Occupied Hour) metrics Customer Satisfaction Scores / NPS Digital engagement metrics (followers, reach, CTRs) Number and scale of brand activations / events Bachelor’s / Master’s in Marketing, Mass Communication, or Business Administration. Minimum 6 years of experience in B2C marketing, preferably in retail / mall / F&B industry. Strong project management, analytical and stakeholder engagement skills. Familiarity with CRM tools, digital marketing platforms, and event management. Excellent written and verbal communication.
1. Strategic Marketing Planning
- Develop and implement annual marketing calendar aligned with mall objectives, tenant mix, and customer demographics.
- Define and monitor Footfall Targets and SOH benchmarks in coordination with the operations and leasing teams.
- Collaborate with key stakeholders to create marketing strategies that drive sales uplift and tenant satisfaction.
2. Campaign Execution & Management
3. Customer Engagement & Experience
4. Digital & Social Media Marketing
5. Retailer & Stakeholder Coordination
6. SOPs, Compliance & Reporting
Key Performance Indicators (KPIs) :
Qualifications & Skills :
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Manager • Pune, Maharashtra, India
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