Performance marketing specialist

About Us

Star Software is a SaaS company specializing in

Intelligent Document Processing (IDP)

and AI-powered automation solutions. Our platform helps enterprises in industries such as

metal, steel, and manufacturing

automate complex documents like MTRs, Certificates of Analysis, Invoices, and more. We are scaling globally and looking for a

Performance Marketing Specialist

to accelerate demand generation and customer acquisition.

Key Responsibilities

Plan, execute, and optimize

multi-channel performance marketing campaigns

(Google Ads, LinkedIn, Bing, retargeting, ABM).

Drive

paid acquisition, retargeting, and pipeline acceleration

for SaaS deals with long buying cycles.

Develop and manage

end-to-end funnel tracking

(TOFU → MOFU → BOFU → SQL → revenue).

Understand and map the

Total Addressable Market (TAM), Serviceable Market (SAM), and ICPs , aligning campaigns with buyer personas.

Build marketing motions across the

buyer’s journey (BOM) including awareness, consideration, and decision stages .

Partner with sales on

lead scoring, MQL → SQL handoff, and pipeline progression .

Run A / B testing on ad copy, creatives, landing pages, and nurture workflows.

Use

attribution models

to connect campaign spend to revenue outcomes.

Benchmark against competitors to identify white-space opportunities.

Manage

CAC, LTV, Payback Period, ARR impact

metrics as KPIs.

Collaborate with content marketing for

thought leadership, case studies, webinars, and events

that feed into paid campaigns.

Support

partner / channel marketing campaigns

for ERP ecosystem players (Epicor, Acumatica, Invera, Dynamics, etc.).

Technical Requirements

3+ years of

performance marketing experience

in SaaS, B2B, or

automation / AI industries .

Strong hands-on expertise in

Google Ads, LinkedIn Campaign Manager, Bing Ads, Meta Ads .

Familiar with

marketing automation tools

(HubSpot, Marketo, Pardot) and CRM (Salesforce, Zoho, Dynamics).

Knowledge of

end-to-end SaaS demand generation strategy

(from TAM sizing to revenue contribution).

Deep understanding of

CAC, LTV, MRR / ARR metrics, funnel velocity, and payback period .

Experience in

attribution modeling (multi-touch, last-touch, data-driven) .

Strong ability to align with

sales and GTM strategy , ensuring high-quality MQLs / SQLs.

Prior experience in companies like

Rossum, Hyperscience, UiPath, Abbyy, WorkFusion , or similar SaaS scale-ups is a strong plus.

Strong

copywriting skills

to speak to enterprise buyers (CFO, CTO, IT Directors).

Bonus : Familiarity with

ABM (Demandbase, 6sense) ,

BI tools (Looker, Power BI, Tableau) , and

growth experiments .