About the Role :
We re looking for a hands-on, strategic Marketing Manager with a proven ability to generate 500+ qualified leads / month through integrated campaigns. The ideal candidate will have deep experience in EdTech or IT training, be process-oriented , and bring a builder s mindset to scale campaigns, tools, and teams. You ll work in a high-impact, startup-style environment with autonomy, ownership, and direct influence on growth.
Key Responsibilities :
1. Lead Generation & Campaign Management
- Own monthly lead generation targets via inbound and outbound channels.
- Build full-funnel campaign strategies using SEO, SEM, email, paid ads, events, and webinars.
- Optimize campaigns through segmentation, A / B testing, retargeting, and remarketing.
2. Digital Marketing Execution
Plan and manage high-performing campaigns across :Email Marketing : Workflows, nurture journeys, newsletters via ActiveCampaign / Mailchimp .Paid Media : Google Ads, LinkedIn Ads, Meta Ads.Social Media : Organic and sponsored content across key platforms.Retargeting / Remarketing : Drive conversions from warm audiences and drop-offs.3. Event & Webinar Marketing
Promote live and on-demand webinars, masterclasses, and skilling events.Maximize registrations and attendance through campaign orchestration and follow-up automation.4. Agency & Martech Ownership
Manage digital agencies for ad campaigns, SEO, and lead-gen performance.Recommend and implement best-in-class marketing tools for automation, analytics, and CRM integration.Stay ahead of martech trends and optimize tech stack for scalability.5. Team Building & Cross-Functional Alignment
Build and lead a small, high-performing marketing team in Noida.Align with sales, product, SEO, and training teams to ensure campaign success.Create SOPs, dashboards, and reporting mechanisms for marketing operations.6. Market Understanding & Messaging
Understand Microsoft, AWS, Cisco, and related certification ecosystems.Tailor content and messaging to buyer personas : IT professionals, L&D leaders, and team managers.7. Performance Analytics & Reporting
Track daily / weekly campaign metrics using tools like GA4, HubSpot, ActiveCampaign, and ad platforms.Present actionable insights and campaign ROI to leadership.Requirements :
8-10 years of B2C / B2B marketing experience, ideally in EdTech or IT training.Strong command over inbound and outbound lead generation channels.Track record of achieving 500+ MQLs / month through integrated campaigns.Experience managing marketing agencies and bringing new tools into the marketing stack.Hands-on experience with :Active Campaign / Mailchimp for email marketing automationGoogle Ads, Meta Ads, LinkedIn Campaign Manager (paid media)Google Analytics 4, Tag Manager (analytics)Strong team management, communication, and analytical skills.Ability to thrive in a startup-style culture fast-paced, agile, and ownership-driven.Bachelors in Marketing or related field. MBA preferred.What You'll Get :
A front-row seat in driving growth for a global EdTech brand in India.Startup agility with enterprise credibility best of both worlds .Exposure to global campaigns, international stakeholders, and enterprise skilling trends.Note : This is a full-time, in-office role based in Noida . Remote or hybrid work is not available for this position.
Role : Performance Marketing Manager
Industry Type : IT Services & Consulting
Department : Marketing & Communication
Employment Type : Full Time, Permanent
Role Category : Digital Marketing
Education
UG : Any Graduate
PG : MBA / PGDM in Marketing
Skills Required
Outbound, Team Building, Team Management, Email Marketing, Social Media, Microsoft, Cisco, Digital Marketing, Seo