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Marketing Manager - India Hiring

Marketing Manager - India Hiring

ConfidentialNoida
20 days ago
Job description

About the Role :

We re looking for a  hands-on, strategic Marketing Manager  with a proven ability to  generate 500+ qualified leads / month  through integrated campaigns. The ideal candidate will have deep experience in EdTech or IT training, be  process-oriented  , and bring a  builder s mindset  to scale campaigns, tools, and teams. You ll work in a high-impact, startup-style environment with autonomy, ownership, and direct influence on growth.

Key Responsibilities :

1. Lead Generation & Campaign Management

  • Own monthly lead generation targets via inbound and outbound channels.
  • Build full-funnel campaign strategies using SEO, SEM, email, paid ads, events, and webinars.
  • Optimize campaigns through segmentation, A / B testing, retargeting, and remarketing.

2. Digital Marketing Execution

  • Plan and manage high-performing campaigns across :
  • Email Marketing  : Workflows, nurture journeys, newsletters via  ActiveCampaign / Mailchimp  .
  • Paid Media  : Google Ads, LinkedIn Ads, Meta Ads.
  • Social Media  : Organic and sponsored content across key platforms.
  • Retargeting / Remarketing  : Drive conversions from warm audiences and drop-offs.
  • 3. Event & Webinar Marketing

  • Promote live and on-demand webinars, masterclasses, and skilling events.
  • Maximize registrations and attendance through campaign orchestration and follow-up automation.
  • 4. Agency & Martech Ownership

  • Manage digital agencies for ad campaigns, SEO, and lead-gen performance.
  • Recommend and implement  best-in-class marketing tools  for automation, analytics, and CRM integration.
  • Stay ahead of martech trends and optimize tech stack for scalability.
  • 5. Team Building & Cross-Functional Alignment

  • Build and lead a small, high-performing marketing team in Noida.
  • Align with sales, product, SEO, and training teams to ensure campaign success.
  • Create SOPs, dashboards, and reporting mechanisms for marketing operations.
  • 6. Market Understanding & Messaging

  • Understand Microsoft, AWS, Cisco, and related certification ecosystems.
  • Tailor content and messaging to buyer personas : IT professionals, L&D leaders, and team managers.
  • 7. Performance Analytics & Reporting

  • Track daily / weekly campaign metrics using tools like GA4, HubSpot, ActiveCampaign, and ad platforms.
  • Present actionable insights and campaign ROI to leadership.
  • Requirements :

  • 8-10 years of B2C / B2B marketing experience, ideally in EdTech or IT training.
  • Strong command over inbound and outbound lead generation channels.
  • Track record of achieving  500+ MQLs / month  through integrated campaigns.
  • Experience managing  marketing agencies  and bringing  new tools  into the marketing stack.
  • Hands-on experience with :
  • Active Campaign / Mailchimp for email marketing automation
  • Google Ads, Meta Ads, LinkedIn Campaign Manager (paid media)
  • Google Analytics 4, Tag Manager (analytics)
  • Strong team management, communication, and analytical skills.
  • Ability to thrive in a  startup-style culture  fast-paced, agile, and ownership-driven.
  • Bachelors in Marketing or related field. MBA preferred.
  • What You'll Get :

  • A front-row seat in driving growth for a global EdTech brand in India.
  • Startup agility with enterprise credibility  best of both worlds  .
  • Exposure to global campaigns, international stakeholders, and enterprise skilling trends.
  • Note :   This is a full-time,  in-office role based in Noida  . Remote or hybrid work is not available for this position.

    Role :   Performance Marketing Manager

    Industry Type :   IT Services & Consulting

    Department :   Marketing & Communication

    Employment Type :   Full Time, Permanent

    Role Category :   Digital Marketing

    Education

    UG :   Any Graduate

    PG :   MBA / PGDM in Marketing

    Skills Required

    Outbound, Team Building, Team Management, Email Marketing, Social Media, Microsoft, Cisco, Digital Marketing, Seo

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