Paid Marketing manager

Company Description

Repro India Limited , as a leading Book Aggregator, connects content owners (publishers) with their end customers, delivering physical and e-books globally. With over two decades of experience, Repro offers a range of services from content designing to digital warehousing, and from content adaptation to enhancements. The company caters to global clients such as Pearson, Penguin, Oxford University Press, and others, providing tailored solutions for the rapidly changing e-commerce landscape. Based in India,

Bookscape.com the D2C arm of Repro is seeking a seasoned Paid Marketing Manager with 5-8 years of proven experience in managing and optimizing paid digital marketing campaigns in eCommerce businesses. The ideal candidate will be responsible for driving customer acquisition, revenue growth, and ROI through strategic planning and execution of paid media campaigns across multiple channels.

Key Responsibilities :

• Develop, implement, and manage comprehensive paid marketing strategies across platforms including Google Ads, Facebook / Meta Ads, Instagram, LinkedIn, and other relevant channels.
• Drive scalable growth in eCommerce sales through performance marketing campaigns focused on acquisition, retargeting, and conversion optimization.
• Analyze campaign performance metrics (CPC, CPA, ROAS, CTR, LTV) to optimize spend and maximize ROI.
• Collaborate closely with the creative team to develop engaging ad creatives and landing pages optimized for conversion.
• Conduct A / B testing for ad copy, creatives, audience segments, and bidding strategies to continually improve campaign effectiveness.
• Manage monthly paid media budgets, forecasting spend and ensuring optimal allocation across channels.
• Utilize advanced analytics tools and eCommerce platforms (Google Analytics, Shopify, Magento, etc.) to track user behavior&aposs and attribution.
• Stay up to date with the latest trends and best practices in digital marketing and eCommerce.
• Lead, mentor, and collaborate with junior marketing team members and external agencies.
• Provide regular reports and actionable insights to senior management.

Qualifications & Skills :

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Skills Required

Google Ads, Magento, Shopify, Google Analytics