Area Sales Manager

Role Purpose :

Maximize sell-out performance for GripIt's small domestic appliances brand within the modern retail channel. Lead impactful shopper engagement through road shows, superior promoter management, and best-in-class display standards to drive conversion, visibility, and brand awareness.

Key Responsibilities :

Achieve and exceed aggressive sell-out targets for GripIt's distributed brand products across all modern retail partners (e.g., Croma, Reliance Digital, Vijay Sales, and other regional modern trade stores).

Develop, plan, and execute road shows and in-store activation programs to generate demand, educate consumers, and increase product trial.

Build and manage the promoter and field sales team : recruit, train, motivate, and measure performance to ensure best-in-class brand representation and shopper engagement.

Oversee display management : ensure installation, upkeep, and compliance with planograms; maintain high-impact merchandising standards, visual identity, and product availability at all times.

Collaborate with account managers and key account teams to synchronize retail execution with broader business and marketing initiatives.

Conduct regular in-store audits for display quality, visual merchandising compliance, and product presentation effectiveness.

Monitor and analyze sell-out data, shopper insights, and competitor activities; recommend and implement actions to maximize store-wise performance.

Foster close relationships with store teams to drive GripIt's distributed brand’s strategic priorities and ensure optimal in-store experience for customers.

Lead training and certification programs for promoters and retail staff, delivering strong product storytelling and enhancing customer interaction.

Manage ROI-focused tactical promotions, demo events, and road shows, reporting on their effectiveness and impact on conversion rates.

Quickly resolve escalated operational issues at retail stores, ensuring effortless customer experience.

Act as the voice of retail and consumer environment, sharing actionable insight with marketing, supply chain, and product teams for ongoing improvements.

Requirements :

Graduate (MBA or equivalent in Sales / Marketing preferred).

7+ years’ experience in modern retail / channel management in consumer durables, appliances, or FMCG, with clear expertise in field force / promoter management and event execution.

Demonstrated success in planning and executing road shows, demos, and in-store activations.

Strong display and merchandising management capabilities; experience with planograms and visual identity standards.

Excellent analytical, communication, and organizational skills.

Leadership, team management, and people development strengths.

Proficiency in sales analytics, reporting tools, and MS Office.

Willingness to travel extensively within retail networks and attend / lead road shows as required.

Key Performance Indicators (KPIs) :

Sell-out growth and store / account target achievement

Road show / event impact on demand generation and conversion

Promoter and field sales productivity / engagement

Display compliance and visual merchandising scores

ROI on activations, road shows, and tactical campaigns

Shopper conversion and customer satisfaction metrics

We are seeking a results-oriented Sales lead with proven experience in sell out management, road show execution, promoter management, and display excellence essential to elevate GripIt's distributed brand’s presence and sales in modern retail.