Brand & Content Lead (D2C - 30 LPA)

Important Notes for ApplicantsThe ideal candidate comes with 5–7 years of experience in brand content, social media, or digital storytelling, with proven expertise in video-first campaigns.The company name will be shared during the application process.Please apply here too (it will enable us to keep you posted of similar roles in the future too) : Application Form ( must be currently residing in Bengaluru or willing to relocate there for this role. About the CompanyHR Interface has been exclusively retained to hire for our client, a fast-growing Age-Tech and senior living Phygital platform headquartered in Bengaluru.The Company is building India’s first phygital platform for joy, purpose, and preparedness for the 50+ demographic —empowering individuals aged 50–70 to lead purposeful, connected, and fulfilling lives. Backed by $20M seed funding from marquee investors, the Company is carving a new category at the intersection of curated elder travel, lifelong learning, community building, and technology-enabled convenience. This is India’s first large-scale platform for active ageing. An untapped $1 Trillion Silver Economy (Stats by NITI Aayog & ASLI) Key Highlights for Talent considering this opportunity : Category Creation at Scale : Lead the narrative for India’s first active-ageing brand, shaping how a new demographic is engaged and represented through content, campaigns, and storytelling.From 0→1 to Scale : Build a brand ecosystem from scratch — defining voice, identity, and community playbooks that can be scaled into monetizable, repeatable formats across digital and experiential touchpoints.Sunrise Sector with Global Relevance : Enter the $1 Trillion Silver Economy (Stats by NITI Aayog & ASLI) with first-mover advantage, crafting brand stories for an underserved but fast-growing consumer base — 1 in 5 Indians will be 60+ by 2050.Purpose-led Brand Vision : Move the narrative beyond “care” into “vitality” — creating an aspirational, relatable, and purpose-driven brand that empowers India’s 50+ audience to live with joy, relevance, and connection. This is a rare opportunity to join a category-defining venture at the intersection of Age-Tech, lifestyle, and consumer internet innovation. Role Summary : Company : Leading D2C Senior Living Startup (Parent company 12 years old, $20Mn funding) (Name shared during application process)Official Designation : Brand & Content LeadYears of Experience : 5–7 years in brand content, digital storytelling, or social media managementCompensation on offer : Upto 30 LPA (indicative for this band; final structure as per company norms, candidate profile, experience & last drawn ctc)Job Type : Full-time, On-site (6-day work week with 2nd & 4th Saturdays off)Location : South BengaluruIndustry : Age-Tech, D2C, Consumer Services, Lifestyle Position OverviewWe are seeking a creative, video-first storyteller and brand builder to lead content and communication for our growing brand. The role will involve designing and executing a multi-platform content strategy to build the company’s brand voice across digital, social, and PR channels. You will lead storytelling on LinkedIn, Facebook, Instagram, YouTube, and blogs, with a strong focus on video content, PR strategy, and thought leadership. You will collaborate with design, marketing, and external agencies to ensure brand consistency and audience resonance. Key ResponsibilitiesContent Strategy & ExecutionBuild and manage multi-platform content calendars (LinkedIn, Instagram, YouTube, blogs).Develop content pillars aligned with Marzi’s brand ethos and emotional drivers : boredom, relevance, and purpose.Video-First StorytellingLead ideation, scripting, and production of short-form and long-form video content.Collaborate with creators, editors, and agencies to deliver high-quality, engaging visuals.Social Media Management : Own content creation and engagement across LinkedIn, Facebook, Instagram, and YouTube.Design Oversight : Collaborate with designers to ensure visual storytelling aligns with brand guidelines.PR & Thought Leadership : Build and execute PR strategies, including media outreach, press releases, and founder positioning.Blog & SEO Content : Create and manage blog content that drives organic traffic and educates the audience.Analytics & Optimization : Track performance metrics and optimize content based on engagement and reach.Cross-Functional Collaboration : Work closely with marketing, partnerships, and product teams to align messaging. Qualifications5–7 years of experience in brand content, digital storytelling, or social media.Strong portfolio of video-first campaigns and multi-platform content.Excellent writing, editing, and storytelling skills.Experience with PR strategy and media engagement.Familiarity with tools (Canva, Adobe Suite, video editing platforms).Passion for building purpose-driven brands in fast-paced environments. Core Values AlignmentCustomer First Philosophy : Content that speaks to real customer needs.Ownership : End-to-end accountability of brand narratives.Being Curious : Experiment with new formats and trends.Insist on Higher Standards : Strive for world-class storytelling.Earn Trust : Communicate authentically and build credibility. Why Join?Impactful Work : Shape the future of ageing in India.Innovation : Be part of a bold, digital-first brand redefining norms.Growth : Accelerate your career in a purpose-driven organization.Culture : Startup-style, high-performance, mission-driven. How to ApplyApply via LinkedIn here OR if the job is closed on LinkedIn, register your details here : Application Form (Highly Recommended) HR Interface Recruitment Consulting is a trusted recruitment partner helping clients hire senior, high-impact talent across India and the region.Follow us on LinkedIn : connect with our hiring consultant : Manasvi Sharma – Recruiter | Marketing | Advertising | Public Relations Hiring at HR Interface Recruitment Consulting (Add on LinkedIn) — to stay updated on similar opportunities. If your profile is shortlisted, we look forward to exploring what makes you the perfect fit for this confidential senior leadership role.