Hiver - Director - Content & Brand

What you'll be working on?

• Develop and execute the content strategy, incorporating SEO best practices to enhance organic visibility and drive traffic to our website.
• Lead and manage a team of video and content creators, providing guidance, feedback, and mentoring to ensure high-quality content production.
• Create and optimize content across various channels, including website, blog articles, social media, emails, whitepapers, case studies, and video scripts.
• Collaborate with cross-functional teams to identify content needs and develop an editorial calendar that aligns with digital marketing goals and marketing campaigns.
• Ensure content is consistently compelling, engaging, and aligns with our brand voice, values, and target audience.
• Stay up-to-date with industry trends, competitor analysis, and content marketing best practices to drive innovation and maintain a competitive edge.
• Keep a close track on the keyword ranking and research to identify content gaps, optimize existing content, and develop new content ideas.
• Implement and monitor content performance metrics, using data-driven insights to make informed decisions and drive continuous improvement.
• Collaborate with design and video production teams to create visually appealing and compelling multimedia content.
• Manage relationships with external content partners, influencers, communities and industry experts to enhance content reach and engagement.
• Stay informed about emerging content formats and distribution channels to explore new opportunities for content creation and distribution.
• Drive PR efforts by collaborating with media, influencers, and industry leaders to enhance brand visibility.
• Oversee content-driven branding initiatives, ensuring consistency in messaging across all platforms.
• Manage partnerships with PR agencies, publications, and relevant external stakeholders to secure media coverage.
• Leverage content marketing efforts to boost brand awareness and reputation in the SaaS and customer service space.

(ref : iimjobs.com)