DENTSU - Senior Manager - Branded Content

1) - Branded Content Strategy & Execution

• Lead end-to-end execution of branded content campaigns, ensuring seamless delivery from ideation to post-campaign analysis.
• Create detailed, actionable content briefs aligned with client objectives, target audience insights, and platform specifications.
• Oversee creative development to reflect brand messaging, tone, and marketing goals while engaging the target audience.
• Ensure campaigns are executed within budget, on time, and to the highest quality standards.
• Collaborate with cross-functional teams for smooth campaign execution across multiple platforms.

2) - Client & Stakeholder Management-

• Be the main point of contact for clients, managing relationships and ensuring their vision and objectives are accurately reflected.
• Lead strategy discussions using insights to guide campaign direction and align with brand goals.
• Collaborate with clients to gather requirements and translate them into clear briefs for creative and production teams.

3) - Campaign Monitoring & Reporting-

• Track and monitor campaign performance across key metrics such as engagement and reach.
• Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations.
• Analyze post-campaign results to share insights with clients for future content strategies.

(ref : iimjobs.com)