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LH2 Holdings - Content Manager - News Website

LH2 Holdings LLCBangalore, India

29 days ago

Job description

Stay up-to-date with the latest creative trends and ad formats for platforms like Meta, LinkedIn, and Twitter

Run A / B tests on creatives, headlines, and messaging to optimize ad performance

Performance Analysis & Optimization :

Track, analyze, and report on creative performance using platform analytics and third-party tools

Identify key trends, insights, and creative learnings to continuously improve ad performance

Work closely with performance marketing and growth teams to iterate and refine creative strategies based on data-driven insights

Optimize creatives based on engagement metrics, click-through rates (CTR), conversion rates, and return on ad spend (ROAS)

Collaboration & Strategy :

Partner with the paid media team to align creatives with audience targeting and campaign objectives

Conduct competitor analysis to benchmark performance and identify creative opportunities

Build and maintain a creative testing roadmap to maximize the efficiency of ad spend

Requirements :

1-3 years of experience in performance marketing content creation or a similar role

Strong knowledge of Meta Ads, LinkedIn Ads, and Twitter Ads, including best practices for creatives

Experience with performance marketing analytics and tools (Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, etc.)

Proficiency in creative tools like Canva, Figma, Adobe Suite, or video editing tools is a plus

Excellent copywriting skills with the ability to craft compelling ad messaging

Strong analytical mindset with the ability to interpret data and translate it into creative improvements

Experience running A / B tests and iterating creatives based on performance insights

Nice to Have :

Experience working in a fast-paced, high-growth startup environment

Knowledge of programmatic advertising and other performance channels

Familiarity with generative AI tools for content creation

(ref : iimjobs.com)

Content Manager • Bangalore, India