Content Creator

Job Description : Job Description

Unique Job Role

Content Writer

Function

Content Team

Reporting to

Deputy Manager-Content Creator

Business

International Business Division

Grade

L4

Date

Job Details

A member of Titan IBD’s content team, the role entails writing copy daily for BAU content across IBD brands in addition to creating product content, coming up with ideas for categories that may rest on ground and on digital.

The writer will focus on telling the stories of products and bringing alive how they fit into the life of the consumer, upcoming style trends and brand tone. In addition to the responsibilities, this writer will also while liaising with internal teams, and agency partners on content created.

External Interfaces

Internal Interfaces

Creative Agencies

Vendors

Marketing Team

Business Team

Job Requirements

Education

Degree in Communication / Journalism / Literature

Relevant Experience

3-4 years in writing experience in either print, digital or advertising.

Behavioural Skills

Interest in Fashion and lifestyle

Responsible.

Excellent Verbal and Written Communication Skills.

Willing to experiment.

Creative

Willing to Learn

Ability to Adapt to many styles.

Knowledge

Understanding of trends and category use cases. Good Grammar, Editing Skills.

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Marketing Content Creation

Work with and be a part of the internal Marketing team and align with brand managers and provide content on a regular basis.

Pitch Content ideas that pertain to product showcases, instore activities and other touchpoints that pertain to the business.

Create content like website descriptors, SEO content, landing page content, on a routine basis.

Executing all content aspects of in-house content in a timely manner.

• . Come up with interesting ways to romance and showcase product stories for products.

Discover and experiment with product storytelling on new and upcoming platforms. Eg : Product Story cards on Insta stories or product styling tip on website.

Marketing : Tone Management

Work closely with marketing teams and creative agencies to come up with product stories and catalogue content that is line with campaign content that is ideal for the business.

Ensuring all content is on brand.