Audience Development Manager

Key Responsibilities :

Technical SEO

Conduct comprehensive site audits, identify crawl / indexing issues, and implement on-page / off-page optimizations

Collaborate with developers to improve site architecture, speed, and Core Web Vitals

Ensure structured data and schema markup for enhanced search visibility

ASO (App Store Optimization)

Optimize app metadata (titles, descriptions, keywords, screenshots) across iOS App Store and Google Play

Track rankings, run A / B tests on creatives, and increase app visibility and downloads

Content & YouTube Optimization

Execute SEO strategy for Mirchi YouTube channels (titles, tags, thumbnails, playlists)

Perform keyword research and trend analysis to drive organic discovery and engagement

Improve the revenue and develop an organic revenue model with the help of AI initiatives

Conversion-Focused Growth

Build SEO funnels to convert organic traffic into paid subscribers

Collaborate with Tech and Product teams to optimize landing pages, user journeys, and in-app prompts

Monitor and improve KPIs of subscription

Skills & Qualifications :

7-10 years of SEO experience, including some experience in subscription-based or app-first business

Proven track record in Technical SEO and ASO (iOS & Android)

Strong knowledge of YouTube SEO and regional-language content strategies

Familiarity with music / entertainment industry trends is a plus

Ability to analyze data, run experiments, and present clear ROI-driven strategies

Excellent communication and project management skills

Tools & Platforms :

SEO & Keyword Research : Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Ahrefs, SEMrush, Moz, Screaming Frog, Sitebulb etc

App Store Optimization : App Store Connect, Google Play Console, Sensor Tower, App Annie

Content & Video Optimization : YouTube Studio, TubeBuddy, VidIQ, Google Trends

Technical / Reporting Tools : Data Studio / Looker, Excel / Google Sheets, basic HTML / CSS for troubleshooting