Category Marketing Manager

Category Manager

Location : Pune

Company : Frido

About Us :

Weʼre Frido, a thought dedicated to enhancing comfort and performance post

pain relief. Our insoles, pillows, and cushions supplement and ease everyday

routines such as sitting, standing, walking, and more.

One of the fast-growing D2C brands in India, we have been recognized and

written about across publications such as NDTV, Times of India, Hindustan Times,

and more.

Key Responsibilities :

• Own and drive revenue growth for the assigned product category through data-driven marketing and creative strategies.
• Analyze category performance metrics — including revenue, ROAS, and Hook rate, Conversion rate, and more— to identify growth opportunities and optimize ad spend.
• Strategies and create high-performing ad concepts, visuals, and messaging aligned with audience insights.
• Conduct continuous market and competitor research to identify trends,
• consumer behavior shifts, and content opportunities.
• Plan and execute category-level growth strategies, from campaign ideation to post-launch analysis.
• Coordinate with cross-functional teams (performance marketing, design, content, operations) to ensure smooth execution of campaigns and revenue objectives.
• Monitor and iterate on campaign performance in real time to achieve category revenue and profitability targets.
• Stay up to date with Meta Ads trends, platform updates, and industry best practices to maintain a competitive edge.

Requirements :

Key Performance Indicators (KPIs) :

Revenue Growth : Achievement of monthly and quarterly revenue targets for

the assigned category.

ROAS & CAC Optimization of ad performance to ensure healthy Return on Ad

Spend and efficient Customer Acquisition Cost.

Ad Performance : Measurement of engagement, ROAS, and Hook rate,

Conversion rate, and more across Meta Ads campaigns.

Creative Effectiveness : Performance of newly launched ad creatives and

campaigns against benchmarks.

Category Contribution : Impact of category growth on overall business

performance.

Iteration Speed : Ability to analyze, test, and optimize campaigns quickly

based on data insights.

Trend Responsiveness : Integration of market trends and audience insights

into creative and strategic planning.

Collaboration Quality : Effective coordination with design, marketing, and

product teams to achieve aligned business goals.

How to Apply :

If you're a data-driven, creative problem solver passionate about scaling D2C

brands through category growth and performance marketing, weʼd love to hear

from you. Please send your resume and a short cover letter to [HIDDEN TEXT]

Skills Required

audience segmentation, creative optimization