Talent.com
Opengov - Manager - Marketing

Opengov - Manager - Marketing

OpengovPune, India
2 days ago
Job description

Description : About the job :

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.

More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust.

Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data.

These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync.

Learn about OpenGovs mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com.

Role Summary :

  • The Marketing Manager will oversee asset quality assurance, cross-team project coordination, and executional alignment across marketing initiatives.
  • This individual will play a foundational role in campaign governance and vendor operations while supporting analytics reporting.

Key Responsibilities :

  • Develop and execute multi-channel demand generation campaigns (email, paid media, webinars, and content syndication).
  • Collaborate with marketing and sales development teams to create strategies for attracting and converting qualified leads and hitting pipeline targets.
  • ABM Support : Contribute to Account-Based Marketing (ABM) strategies by executing targeted campaigns for high-value accounts.
  • SEO & SEM : Collaborate with digital marketing experts to ensure campaigns are optimized for search engine performance.
  • Quality assurance for all promotional and campaign assets
  • Project management in Jira, ensuring timely execution and proper alignment of resources
  • Submission coordination with external vendors; ensure delivery of assets and campaign briefs
  • Research and vet new marketing vendors to support program expansion
  • Conduct analysis and prepare monthly product check-in reports
  • Track performance metrics across campaigns and identify opportunities for process optimization
  • Over time, assume responsibilities as local site lead for Pune-based marketing functions
  • Ideal Qualifications :

  • Degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required
  • A minimum of 4 years of experience in B2B / B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale
  • Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.
  • Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.
  • Goal-driven with a keen interest in search and digital marketing is required
  • Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required
  • Strong analytical skills with the ability to interpret data and identify actionable insights is required.
  • Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required.
  • Strong writing, grammar, spelling, proofreading, and researching skills are required
  • (ref : iimjobs.com)

    Create a job alert for this search

    Marketing Manager • Pune, India

    Related jobs
    • Promoted
    VP / Head of Global Marketing

    VP / Head of Global Marketing

    MaxVal Group, Inc.pune, maharashtra, in
    The VP / Head of Global Marketing will be responsible for leading end-to-end marketing functions for the company, working closely with the CEO, COO, CRO and other company executives to develop and im...Show moreLast updated: 24 days ago
    • Promoted
    Staff Engineer Software-Browser Development

    Staff Engineer Software-Browser Development

    Palo Alto NetworksPune / Pimpri-Chinchwad Area, India
    At Palo Alto Networks® everything starts and ends with our mission : .Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and m...Show moreLast updated: 30+ days ago
    • Promoted
    Manager, Product Management-Technical

    Manager, Product Management-Technical

    MastercardPune, Maharashtra, India
    Title and Summary Manager, Product Management-Technical - Marketing Technology Solutions Mastercard is a global technology company in the payments industry. Our mission is to connect and power an ...Show moreLast updated: 15 days ago
    Web3 Marketing Manager

    Web3 Marketing Manager

    QuraniumPune, Maharashtra, India
    Remote
    Quick Apply
    In a world where rapid innovation demands uncompromising security, Quranium stands as the uncrackable foundation of the digital future. With its quantum-proof DLT infrastructure, Quranium is redefin...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Calfus Inc.pune, maharashtra, in
    The role involves leading our digital presence, managing social media and content, executing data-driven campaigns, and driving brand growth and engagement. We’re looking for a strategic and creativ...Show moreLast updated: 30+ days ago
    • Promoted
    Sr.Marketing Manager-Strategy

    Sr.Marketing Manager-Strategy

    enreapPune, Maharashtra, India
    You are responsible for crafting strategies, managing budgets, and setting goals for marketing teams.You ensure consistent brand messaging, analyze customer behavior, and identify market expansion ...Show moreLast updated: 2 days ago
    • Promoted
    Product Marketing Manager

    Product Marketing Manager

    HCLSoftwarePune, India
    HCLSoftware—a division of HCLTech—delivers cutting-edge solutions across Business and Industry Applications, Intelligent Operations, Total Experience, Data & Analytics, and Cybersecurity.With a str...Show moreLast updated: 30+ days ago
    • Promoted
    Opengov - Lifecycle Marketing Specialist

    Opengov - Lifecycle Marketing Specialist

    OpengovPune, India
    OpenGov is the leader in AI and ERP solutions for local and state governments in the U.More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov ...Show moreLast updated: 30+ days ago
    • Promoted
    Opengov - Product Marketing Analyst

    Opengov - Product Marketing Analyst

    OpengovPune, India
    AI and ERP solutions for local and state governments in the US More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform ...Show moreLast updated: 30+ days ago
    • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    CoreStackPune, Maharashtra, India
    Job Summary : We’re looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business. This is a high-impact role for an...Show moreLast updated: 15 days ago
    • Promoted
    • New!
    Product Marketing Manager

    Product Marketing Manager

    MetaMorphpune, maharashtra, in
    Develop and execute CRM marketing campaigns to enhance user engagement and retention.Drive acquisition and growth initiatives across digital and offline channels. Partner with product, growth, and a...Show moreLast updated: 4 hours ago
    • Promoted
    Influencer Marketing Manager

    Influencer Marketing Manager

    Influencer.inpune, maharashtra, in
    Lead, identify and proactively onboard influencers on performance campaigns.Understand and figure out how to maximize storefront performance by matching the. Guide the discussion on product and bran...Show moreLast updated: 3 days ago
    • Promoted
    Lead DevOps Engineer

    Lead DevOps Engineer

    OllionPune / Pimpri-Chinchwad Area, India
    Let’s be honest : there are lots of people out there doing what we do.We’re just not convinced they’re doing it right.Businesses are hungry for innovation and opportunity, but not at the cost of the...Show moreLast updated: 24 days ago
    • Promoted
    Sr Staff Engineer Software-Browser Development

    Sr Staff Engineer Software-Browser Development

    Palo Alto NetworksPune / Pimpri-Chinchwad Area, India
    At Palo Alto Networks® everything starts and ends with our mission : .Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and m...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Performance Marketer

    Senior Performance Marketer

    PU PrimePune, IN
    We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing. The ideal candidate will have managed large budg...Show moreLast updated: 3 days ago
    • Promoted
    Quick commerce - Performance Marketing

    Quick commerce - Performance Marketing

    Fraganotepune, maharashtra, in
    Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention.Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand pat...Show moreLast updated: 21 days ago
    • Promoted
    VP of Marketing and Community

    VP of Marketing and Community

    NorthStar HR Consultantspune, maharashtra, in
    Job Title - VP of Marketing & Community.Budget - INR 30 lacs (includes 25% variable).Community Building & Ecosystem Engagement (Primary Focus). Build and grow a high-value community of founders, GTM...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Manager

    Marketing Manager

    UNISON INTERNATIONAL CONSULTING (The Recruitment Company)pune, maharashtra, in
    Hiring : Marketing Manager – Healthcare |Healthcare.Location : Delhi, India – Remote work.Reports To : Chief Business Officer (CBO). CTC : Competitive | Experience : 9 to 15 years.We’re looking for a str...Show moreLast updated: 1 day ago