Digital Marketing & Growth Manager

Company Description :

We see ourselves as a bunch of crazy maniacs who refuse to understand "It Can Not Happen". People know us for building the most awesome e-bikes (electric bicycles) but, how we see it is "We believe we are changing the world, one e-bike at a time, and playing a part in bringing India to the Global map for EVs." The company aims to bring across top-quality eBikes which would currently cost way more in the Indian market at an affordable price utilizing its local sourcing and manufacturing capabilities.

Let's talk numbers We are currently the market leader in India across the e-bike category and are just on the verge of announcing our series C. Having grown from a team of 5 to 150+ across the globe, from a small garage to offices across 15 countries and clocking in INR 300+ Cr revenue in first three years of operations. We have raised a series B from global investors. We think this is a great start to our exciting journey.

We think this is a great start to our exciting journey.

About the Role

We’re looking for a Digital Marketing & Growth Manager who lives and breathes performance, analytics, and data-driven storytelling. You’ll own the digital growth engine for EMotorad - scaling our e-commerce presence, optimizing every click, and turning traffic into measurable revenue. Brand will be your creative edge, but growth will be your obsession.

Key Responsibilities

1. Own the Digital Growth Engine

2. Identify and execute high-impact growth opportunities across owned channels, marketplaces, GT / MT and omnichannel touchpoints.

3. Audit and optimize user journeys to reduce CAC, increase LTV, and scale repeat engagement.

4. Build digital playbooks that drive conversion, retention, and loyalty through experimentation and automation.

5. Performance Marketing Leadership

6. Plan, launch, and scale performance campaigns across Meta, Google, YouTube, OTT, Affiliates, and Influencer integrations.

7. Run A / B tests, ad creative experiments, and landing page iterations to achieve measurable uplifts in ROAS, CTR, CVR, and revenue velocity.

8. Manage agency and partner relationships with a data-first mindset focused on efficiency and output

9. Analytics, Automation & Optimization

10. Create and maintain real-time dashboards (GA4, Looker Studio, Ads Manager) to monitor acquisition, retention, and ROI.

11. Use cohort, attribution, and funnel analysis to guide decision-making and scale winning experiments.

12. Implement and optimize CRM, email / SMS / WhatsApp automations for lifecycle marketing.

13. Brand-Performance Integration

14. Lead digital-first brand campaigns that balance storytelling with conversion goals.

15. Collaborate with creators, influencers, and digital media outlets to scale brand visibility and trust.

16. Translate brand moments into measurable metrics - awareness, engagement, and conversions.

What We’re Looking For

1. 2 - 4 years of experience in digital marketing, performance, or growth roles; at least 2 years in D2C or e-commerce.

2. AI-Native individuals with a keen-ness to build automations across the funnel are preferred.

3. Proven record of scaling user acquisition and retention through independent campaign ownership.

4. Deep hands-on experience with Meta Ads, Google Ads, GA4, Looker Studio, CRM & automation tools.

5. Ability to combine analytical thinking with creative execution.

6. Strong grasp of funnel metrics, attribution, A / B testing, and growth experimentation frameworks.

7. Self-starter who thrives in autonomy, but collaborates seamlessly across teams.

Come, join us, help us transform the world, mobility, and have a blast while doing it! Think you are the right fit? Feel free to apply!