Performance Marketing Manager - GLIDE BRANDS

Company Profile :

At Glide Brands, we build and nurture bold, purposeful brands that make everyday living better—inside and out. From skincare powered by Japanese and Korean innovation to food that redefines nourishment at its core, our portfolio celebrates what happens when tradition meets intention, and science meets soul.

We’re digital-first by design, bringing beauty and wellness into Indian homes through top marketplaces like Nykaa, Amazon, Flipkart, and BigBasket—along with curated experiences through our own brand stores. For those seeking food that’s both functional and flavourful, The Better Flour is also stocked across premium retail chains, local grocery stores, and modern trade outlets across India.

Job Summary :

We are looking for a data-driven and ROI-focused Performance Marketing Manager – GLIDE BRANDS with 5-10 years of experience to manage and optimize digital advertising campaigns across multiple online channels. The ideal candidate will be responsible for customer acquisition, retention, and revenue growth through paid performance strategies, with a strong emphasis on marketplaces and D2C platforms. This role requires a strong grasp of analytics, audience segmentation, and platform-specific nuances (Meta, Google, Amazon, Flipkart, etc.).

Key Responsibilities :

Campaign Strategy & Execution :

• Plan and execute paid media campaigns across Google Ads, Meta (Facebook / Instagram), and marketplace ads (Amazon, Flipkart, Myntra, etc.).
• Own end-to-end campaign management — from audience targeting and creative briefing to execution, monitoring, and reporting.

Performance Optimization :

Marketplace Ad Management :

Analytics & Reporting :

Budget Management :

Collaboration & Coordination :

Key Requirements :

Preferred Qualifications :

Location : Worli Mumbai