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Influencer Marketing Manager

Imagicaaworld EntertainmentPune, Maharashtra, India

30+ days ago

Job description

Job Title : Influencer Marketing Manager

Experience : 3+ years

Location : Shivajinagar, Pune

Job Description :

We are seeking a dynamic and creative Influencer Marketing Manager to join our team. The ideal candidate will spearhead influencer marketing campaigns, build long-term partnerships with influencers, and drive brand awareness and engagement across digital platforms. This role demands a strategic thinker who is results-driven, trend-focused, and exceptional at relationship management.

Key Responsibilities

1. Campaign Strategy & Execution :

Design and execute end-to-end influencer marketing campaigns to align with brand goals and target audiences.
Develop innovative strategies to maximize reach and engagement.

2. Influencer Identification & Partnerships :

Identify and onboard influencers, content creators, and brand ambassadors across relevant social media platforms.

Build and nurture long-term relationships with influencers to ensure consistent brand representation.

3. Content Development & Coordination :

Collaborate with influencers and internal teams to create high-quality, engaging, and brand-aligned content.

Ensure timely and impactful delivery of influencer-driven campaigns.

4. Performance Tracking & Optimization :

Monitor and analyze campaign performance metrics, including engagement, reach, ROI, and brand sentiment.

Optimize campaigns based on insights and trends for continuous improvement.

5. Budget Management :

Plan and manage the influencer marketing budget effectively, ensuring optimal utilization and ROI.

6. Trend Analysis :

Stay updated on industry trends, emerging platforms, and influencer marketing best practices.

Provide recommendations to maintain a competitive edge.

Key Skills :

Sales-Driven : Results-focused with a strong ability to meet and exceed campaign objectives.

Outgoing and Extroverted : Enjoys networking, building relationships, confidently engaging with influencers and Creative thinker with a passion for storytelling and branding.

Trend-Oriented : Proactively identifies and acts on new trends, Social media platforms (Instagram, YouTube, TikTok, etc.) and influencer ecosystems.

Proactive with Digital Media : Actively seeks collaborations and stays hands-on with outreach tools and campaign analytics tools and platforms.

Fluent in English and Hindi : Strong communication skills to engage with diverse influencers and teams effectively.

Qualifications :

Experience : 3-5 years of experience in influencer marketing, social media, or digital marketing.

Education : Bachelor’s degree in Marketing, Communications, or a related field..

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Influencer Marketing • Pune, Maharashtra, India