Lead Creative Producer

Roles & Responsibilities :

Core Responsibilities :

• Produces a multitude of Tier1 and Tier 2 projects by coordinating timelines, project work scope, scheduling, logistics, and coordinating the appropriate parties from talent to financials
• Leads working team sessions to ensure the timely execution of projects and to maintain project alignment within the team and with project intent.
• Leads the management of the Digital Asset Management system.
• Manages the team that handles the trafficking and quality check of media assets.
• Ensures collaboration with channel partners for alignment of creative delivered through different mediums to the customer (banner, radio, tv, etc.)
• Collaborates with Creative Services, Merchandise Marketing, and Media to maintain consistency and ingenuity in messaging that positively impacts customer engagement, brand loyalty, and ultimately drives traffic to the store and / or to digital platforms.
• Translates strategy and project intent to creative teams and serves as a communication bridge between Marketing and creative / tactical resources.
• Works with capacity and portfolio planning to assess and monitor bandwidth and agency resources to ensure viability and feasibility of projects.
• Identifies emerging issues or concerns that could impact projects and recommends potential solutions / improvements for current project. Then documents these improvements to prevent repeat of issues in future project execution.
• Serves as escalation point for Creative Producers for project issues, risks, changes, etc. to provide support and resolution in a timely fashion.
• Develops creative solutions from working on a breadth of projects by finding new synergies across projects to increase efficiency, cost effectiveness, and value to the organization.

Years of Experience :

Education Qualification & Certifications (optional)

Required Minimum Qualifications  :

Skill Set Required

Primary Skills (must have)

Key Skillsets :   Retail Media Experience, Adobe Workfront, Creative Project management, stakeholder management, excellent communication & articulation

Secondary Skills (desired)

Skills Required

Methodologies, Time Management, Project Management, Retail, Stakeholder Management