Creative Lead

Creative Lead – Design, Copy & Video

Reporting - Creative Head

We’re looking for a creative leader with strong aesthetics, leadership and communication skills to inspire, manage and elevate our creative output - across design, video, copy and content for both online and offline channels.

Role Overview

As the Creative Lead, you will head a multidisciplinary team of graphic designers, video editors, and copywriters—guiding them from concept to execution. You’ll ensure fresh ideas are explored, output stays brand-elevating, and operations run smoothly. This role calls for equal parts creative leadership, content vision, and operational oversight, with a strong understanding of how design and copy work together to tell compelling stories.

Key Responsibilities

• Creative & Content Leadership : Own the creative vision for all brand touchpoints—design, video, copywriting, and content—across digital and offline channels.
• Content for Online & Offline Channels : Develop and oversee creatives for e-commerce, social media, paid ads, emailers, in-store displays, packaging, and more.
• Trend Awareness : Keep a pulse on fashion, jewellery, content, and social media trends, as well as competitor strategies, to ensure fresh and relevant output.
• Idea Generation : Lead brainstorming sessions to inspire innovative campaign and content ideas that resonate with diverse audiences.
• Cross-Functional Collaboration : Partner with brand, social media, marketing, and studio teams for unified creative execution.
• Quality Control : Review and approve all creative work—design and copy—ensuring brand alignment and platform optimization.
• Operational Excellence : Oversee timelines, workloads, and workflows to ensure on-time, high-quality delivery.
• People Management : Mentor, motivate, and upskill a team of creative professionals, fostering both visual and written communication skills.
• External Coordination : Manage relationships with creative agencies, freelancers, and production partners when required.

Candidate Profile