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Brand & Content Lead (D2C - 30 LPA)

Brand & Content Lead (D2C - 30 LPA)

HR Interface Recruitment ConsultingBengaluru, Karnataka, India
7 days ago
Job description

Important Notes for Applicants

The ideal candidate comes with 5–7 years of experience in brand content, social media, or digital storytelling, with proven expertise in video-first campaigns.

The company name will be shared during the application process.

Please apply here too (it will enable us to keep you posted of similar roles in the future too) : Application Form (

Applicants must be currently residing in Bengaluru or willing to relocate there for this role.

About the Company

HR Interface has been exclusively retained to hire for our client, a fast-growing Age-Tech and senior living Phygital platform headquartered in Bengaluru.

The Company is building India’s first phygital platform for joy, purpose, and preparedness for the 50+ demographic —empowering individuals aged 50–70 to lead purposeful, connected, and fulfilling lives. Backed by $20M seed funding from marquee investors, the Company is carving a new category at the intersection of curated elder travel, lifelong learning, community building, and technology-enabled convenience. This is India’s first large-scale platform for active ageing. An untapped $1 Trillion Silver Economy (Stats by NITI Aayog & ASLI)

Key Highlights for Talent considering this opportunity :

  • Category Creation at Scale : Lead the narrative for India’s first active-ageing brand, shaping how a new demographic is engaged and represented through content, campaigns, and storytelling.
  • From 0→1 to Scale : Build a brand ecosystem from scratch — defining voice, identity, and community playbooks that can be scaled into monetizable, repeatable formats across digital and experiential touchpoints.
  • Sunrise Sector with Global Relevance : Enter the $1 Trillion Silver Economy (Stats by NITI Aayog & ASLI) with first-mover advantage, crafting brand stories for an underserved but fast-growing consumer base — 1 in 5 Indians will be 60+ by 2050.
  • Purpose-led Brand Vision : Move the narrative beyond “care” into “vitality” — creating an aspirational, relatable, and purpose-driven brand that empowers India’s 50+ audience to live with joy, relevance, and connection.

This is a rare opportunity to join a category-defining venture at the intersection of Age-Tech, lifestyle, and consumer internet innovation.

Role Summary :

  • Company : Leading D2C Senior Living Startup (Parent company 12 years old, $20Mn funding) (Name shared during application process)
  • Official Designation : Brand & Content Lead
  • Years of Experience : 5–7 years in brand content, digital storytelling, or social media management
  • Compensation on offer : Upto 30 LPA (indicative for this band; final structure as per company norms, candidate profile, experience & last drawn ctc)
  • Job Type : Full-time, On-site (6-day work week with 2nd & 4th Saturdays off)
  • Location : South Bengaluru
  • Industry : Age-Tech, D2C, Consumer Services, Lifestyle

    • Position Overview

    We are seeking a creative, video-first storyteller and brand builder to lead content and communication for our growing brand. The role will involve designing and executing a multi-platform content strategy to build the company’s brand voice across digital, social, and PR channels. You will lead storytelling on LinkedIn, Facebook, Instagram, YouTube, and blogs, with a strong focus on video content, PR strategy, and thought leadership. You will collaborate with design, marketing, and external agencies to ensure brand consistency and audience resonance.

    Key Responsibilities

    Content Strategy & Execution

  • Build and manage multi-platform content calendars (LinkedIn, Instagram, YouTube, blogs).
  • Develop content pillars aligned with Marzi’s brand ethos and emotional drivers : boredom, relevance, and purpose.

    • Video-First Storytelling

  • Lead ideation, scripting, and production of short-form and long-form video content.
  • Collaborate with creators, editors, and agencies to deliver high-quality, engaging visuals.

    • Social Media Management :

  • Own content creation and engagement across LinkedIn, Facebook, Instagram, and YouTube.

    • Design Oversight :

  • Collaborate with designers to ensure visual storytelling aligns with brand guidelines.

    • PR & Thought Leadership :

  • Build and execute PR strategies, including media outreach, press releases, and founder positioning.

    • Blog & SEO Content :

  • Create and manage blog content that drives organic traffic and educates the audience.

    • Analytics & Optimization :

  • Track performance metrics and optimize content based on engagement and reach.

    • Cross-Functional Collaboration :

  • Work closely with marketing, partnerships, and product teams to align messaging.

    • Qualifications

  • 5–7 years of experience in brand content, digital storytelling, or social media.
  • Strong portfolio of video-first campaigns and multi-platform content.
  • Excellent writing, editing, and storytelling skills.
  • Experience with PR strategy and media engagement.
  • Familiarity with tools (Canva, Adobe Suite, video editing platforms).
  • Passion for building purpose-driven brands in fast-paced environments.

    • Core Values Alignment

  • Customer First Philosophy : Content that speaks to real customer needs.
  • Ownership : End-to-end accountability of brand narratives.
  • Being Curious : Experiment with new formats and trends.
  • Insist on Higher Standards : Strive for world-class storytelling.
  • Earn Trust : Communicate authentically and build credibility.

    • Why Join?

  • Impactful Work : Shape the future of ageing in India.
  • Innovation : Be part of a bold, digital-first brand redefining norms.
  • Growth : Accelerate your career in a purpose-driven organization.
  • Culture : Startup-style, high-performance, mission-driven.

    • How to Apply

    Apply via LinkedIn here OR if the job is closed on LinkedIn, register your details here :

    Application Form (Highly Recommended)

    HR Interface Recruitment Consulting is a trusted recruitment partner helping clients hire senior, high-impact talent across India and the region.

    Follow us on LinkedIn :

    Do connect with our hiring consultant : Manasvi Sharma – Recruiter | Marketing | Advertising | Public Relations Hiring at HR Interface Recruitment Consulting (Add on LinkedIn) — to stay updated on similar opportunities.

    If your profile is shortlisted, we look forward to exploring what makes you the perfect fit for this confidential senior leadership role.

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    Brand Lead • Bengaluru, Karnataka, India