Regional Sales Manager (North) Toys & EdTech
Company : STEM Play Labs
Location : DelhiNCR (extensive regional travel)
Employment : Full-time
About Us
- We design export-ready, screen-free STEM toys made in India.
- Flagship lines : Wonder Briks (patent-applied construction system) and Picto Math (math card game).
Role Summary
Own revenue and distribution for your region across distributors, modern trade, general trade, and schools.Build the network, land listings, drive sell-through, and report market intelligence.Key Responsibilities
Distributor development : Identify, appoint, and manage regional distributors; set targets, pricing, and trade terms.Retail execution : Secure listings in modern trade & key independents; ensure planograms, visibility, and promotions.Schools / B2B : Drive institutional sales (chains, premium schools, activity centers).Forecast & CRM : Monthly / quarterly forecasting, funnel hygiene in CRM, beat plans, and secondary sales tracking.Team build-out : Hire / coach ASMs / TSIs / promoters; run training and market work-withs.Market intel : Report pricing, competition, FOS feedback, and activation ideas.What Success Looks Like (KPIs)
090 days : Appoint 58 active distributors; close 5080 priority outlets; 100% top-10 city coverage in region.By 6 months : Achieve 90% of quarterly target; top-25 doors with visibility assets; school program launched in 3 cities.Run rate : Forecast accuracy 15%; secondary / primary ratio 0.8; CRM compliance Experience : 5-10 years in FMCG / Toys / Stationery / Ed-toys; proven distributor & MT relationships in region.Commercial : Strong P&L, pricing, trade schemes, collections, and compliance.Execution : Hands-on market working, launches, demos, events; comfortable with weekend activations.Language : English + key regional language(s) (e.g., Hindi).Tools : CRM / Excel / PowerPoint; driving license preferred.Nice to Have
Prior Toy / STEM / educational category experience; school channel relationships; promoter team management.Compensation & Benefits
Competitive fixed + performance incentives, travel reimbursement, benefits, and rapid growth path (e.g., National Sales Manager track).(ref : iimjobs.com)