lead and execute the zonal business strategy for unsecured lending in alignment with national goals, considering regional nuances and competitive pressuresdrive business growth through market expansion, channel development, and customer acquisition strategies while maintaining portfolio quality and credit standardsensure operational excellence by monitoring SLAs, enhancing process efficiency, and building stakeholder relationships to reduce TAT and improve customer satisfactionimplement risk management practices by partnering with the risk team for credit assessments, portfolio monitoring, and NPA controlmanage internal teams (ASMs / SMs) to enhance performance, enable training, and foster a high-performing sales culture across the zoneengage ABG ecosystem and external channels to maximize cross-selling opportunities, deepen customer penetration, and boost profitabilitytrack market trends, competitor moves, and local customer preferences to proactively refine the zonal sales strategy and product focussupport and enforce compliance-driven operations while upholding high standards in documentation, disbursement practices, and internal coordinationmonitor key metrics such as disbursement volume, yield, portfolio performance, customer acquisition cost, and operational RoIJob Purpose of Direct Reports :
- Area Sales Manager (ASM) : Responsible for achieving regional business targets through team supervision, market penetration, customer acquisition, and channel partner management
- Sales Manager (SM) : Executes daily sales activities, drives lead generation and conversion in assigned territories, and ensures customer satisfaction and compliance with sales processes
Skills Required
Market Expansion, credit assessment, Risk Mitigation, Team Management