Digital Marketing Growth Lead

Job Description – Performance Marketing Manager

Position : Performance Marketing Manager

Location : Sainikpuri, Hyderabad (On-Site)

Employment Type : Full-Time

Compensation : ₹40,000 / month + Performance-Based Incentives

About Vridhii Digital

Vridhii Digital is a boutique digital marketing agency specializing in branding, performance marketing, and social media management for SMEs, startups, and B2B businesses. We create measurable and impactful digital experiences that drive tangible business outcomes.

Position Summary

We are looking for a Performance Marketing Manager with a minimum of 4 years of experience in digital advertising, email marketing, campaign optimization, analytics, and SEO. The role involves leading paid performance campaigns across platforms, managing influencer activations linked to performance outcomes, and owning client account P&L. This is a full-time, in-office role based in Hyderabad—ideal for professionals seeking long-term growth, not freelancers.

Key Responsibilities

• Plan, execute, and optimize campaigns on Google Ads, Meta, LinkedIn, and other performance platforms
• Build and manage email marketing workflows to nurture leads and improve conversions
• Ensure SEO-friendly landing pages and campaign content
• Collaborate with internal teams to develop performance-led messaging and creatives
• Manage influencer partnerships as performance marketing extensions (where relevant)
• Analyze campaign metrics, generate insights, and refine strategies with a data-first approach
• Track budgets and maintain healthy ROI across accounts
• Liaise with clients to align objectives, budgets, and deliverables
• Own client-level P&L, ensuring strategic and financial impact

Key Result Areas (KRAs)

3x, CPL within targets,CTR benchmarks per platform

10% variance from projections

Required Skills & Qualifications

Compensation & Benefits

Growth Path

Year 1 – Manage multiple client accounts with P&L ownership

Year 2 – Step up as Performance Marketing Lead

Year 3 – Grow into Head of Digital Performance

Vridhii Digital is an equal opportunity employer and values diverse perspectives.