Intelix System - Digital Marketing Specialist - Meta Ads & Lead Generation - US Market

Description : Position : Digital Marketing Specialist Meta Ads & Lead Generation (US Market) Shift : 7 : 30 PM 4 : 30 AM IST

About the Role : Were looking for a passionate Digital Marketing Executive to lead and manage our digital communications and marketing initiatives for the US Market.

This role involves developing and executing marketing strategies, enhancing online presence, and supporting our digital branding for InteliX Systems and other related healthcare business operations.

Key Responsibilities :

• Plan and execute SEO strategies to boost website visibility and organic traffic.
• Manage and coordinate social media activities, including strategy, planning, and content creation.
• Create and manage content for newsletters, ad campaigns, banners, videos, and interactive materials.
• Conduct target audience and competitor analysis to enhance engagement and reach.
• Define and implement social media goals and content strategies to drive performance.
• Track and evaluate social media campaigns, identify improvement areas, and implement actionable insights.
• Manage and optimize Google Ads and Meta (Facebook / Instagram) Ads campaigns for better ROI.
• Research and engage with LinkedIn and other social media communities to strengthen brand Master's / Bachelors degree in any discipline.
• 4+ years of hands-on experience in digital marketing (preferably US Market).
• Strong expertise in SEO, Social Media Marketing, and Content Strategy.
• Working knowledge of WordPress and Google Analytics / Ad tools.
• Excellent written and verbal communication skills (US English).

Perks and benefits :

(ref : iimjobs.com)