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Area Sales Manager (ASM)-Chennai (06 / 10 / 2025)
The Banyan HR Consults ChennaiChennai, Tamil Nadu, India5 days ago
Job descriptionMinimum 10 years of experience in FMCG food sales. Strong experience in masala / spices product sales is highly preferred. Sound knowledge of Chennai and Tamil Nadu retail / wholesale markets. Proven experience in managing distributor and retail networks. Fluent in Tamil and English; Hindi is an added advantage. Bachelor's degree in any discipline (MBA preferred). Willingness to travel extensively within the region. Excellent leadership and communication skills. Target-oriented and self-motivated. Strong negotiation and relationship-building abilities. Good analytical and reporting skills.
Position : Area Sales Manager (ASM)
Location : Chennai
Industry : FMCG – Food (Masala Preferred)
Job Summary
We are looking for an experienced and performance-driven Area Sales Manager (ASM) to manage our sales operations in Chennai. The ideal candidate must have a minimum of 10 years' experience in the FMCG food sector, with a strong preference for candidates who have worked in spices / masala products.
Key Responsibilities
- Drive primary and secondary sales in the assigned territory (Chennai and nearby markets).
- Handle distributor and retailer network expansion and management.
- Develop sales strategies to meet monthly, quarterly, and annual targets.
- Lead and mentor a team of Territory Sales Officers / Executives.
- Plan and execute trade promotions, new product launches, and retail visibility initiatives.
- Monitor competitor activities and market trends; provide timely feedback to the management.
- Ensure compliance with company policies, pricing, and commercial terms.
- Submit regular reports and analysis on territory performance.
Key Requirements
Desired Attributes
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Area Sales Manager • Chennai, Tamil Nadu, India
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